What is SEO Audit?
- Jan 25, 2010
- Sandip Kar
SEO Audit is like a health check-up of your website. An extensive SEO Audit aims at identifying the loopholes of a website and suggesting suitable remedies. You may ask “what type of loopholes does it highlight?” The answer is: it checks whether the on-page and some of the off page factors that influence website ranking are in place or not.
Who need SEO Audit?
Webmasters and online business owners who want their websites to rank well in search engines should conduct a thorough SEO Audit.
Some of the webmasters stay in constant touch with SEO professionals while developing their websites so that the websites they are developing adhere to the basic SEO standards and the products become search engine friendly.
If you have developed your website in this process you may not need SEO Audit. But, if you haven’t then it is a must for you.
Steps involved in SEO Audit:
SEO Audit is niche-specific topic; however, some basic points are constant always. Here is the list:
1] Duplicate Content Check:
Make sure the content of your website is unique and has not been copied from somewhere else. Duplicate content damages ranking.
2] Optimized Meta Tags:
Page Title, Meta Description and Keywords are the important Meta tags that help search engines understand the topic of a web page. Though a lot of people believe that the Meta Keywords have lost its importance, yet, it is recommended to have optimized Meta tags on all the pages of your website.
3] Optimized Content:
Search Engines recommend using keywords in the content of your website so that the crawlers can understand the subject of the page. Excessive use of keywords may be considered as spamming and few keywords in a large content may not be effective. SEO Audit recommends the right keyword density so that you can optimize the content properly.
4] Optimized H1, H2 tags:
Use of keywords in H1 and H2 tags enhance ranking. SEO Audit process recommends webmasters optimized H1, H2, H3 tags for all their pages.
5] Optimized Image Alt tags:
Text based search engines cannot read an image file. It’s the image alt tag that tells search engine bots what the image is. Relevant image alt tag can help the image appear in image search results and can optimize the website around a particular keyword as well.
It is like the index of your website – all the pages of your website are listed in the sitemap so that search engines can crawl the entire site easily. XML sitemap is often submitted to major search engines so that they can index the website easily.
7] Breadcrumb Navigation:
The categorical path of each webpage from the home page of the website is called breadcrumb navigation. Websites with breadcrumb navigation are considered to be user-friendly.
8] Structure of the Website:
Websites made of Flash OR with lots of images are not much crawlable. SEO Audit finds out the whether there is any technical problem with the structure of the website and recommends suitable remedies.
There are NUMEROUS other aspects that are reviewed in an SEO Audit process. Simply put, SEO Audit helps webmasters and business owners to make their websites more search engine friendly so that they become more visible in the search engines.
If you have not performed SEO Audit for your website yet, contact us today to get a free quote.
A Tech Graduate by education, a Digital Marketing expert by profession and the Founder and Owner of Softz Solutions & Co. Pvt Ltd. , Sandip Kar defines entrepreneurship at its level best. He is also a founder of Brishti Technologies – an Online Marketing company that runs multiple web based businesses such as MyPrivateTutor (present in 9 countries), Tenderroots, Wizert and more.
Started as a SEO service provider in the year of 2001, Sandip Kar has been successfully managing thousands of top International clients till date, all across the US, UK, Australia, Ireland and India. He specializes in the fields of Organic SEO, Social Media Marketing, website design, development, promotion and management- all form of online marketing ventures.
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