Top Six Free Marketing Tools for Savvy Facebook Marketers

Top Six Free Marketing Tools for Savvy Facebook Marketers

Every digital marketer would love to make the most out of Facebook.

And, why not?

After all, Facebook is one of the most powerful social marketing channels on the internet; a platform capable of generating thousands and thousands of leads in a matter of days, not even months.

So naturally, most savvy digital marketers would strive to get the maximum number of leads within the minimum amount of time to benefit more in the long run. But several barriers stand in the way.

Either they fail to comprehend the aspects of a customer-centric content, or they don’t know the resources that can help them achieve the same within a minimum amount of time. Now, in this article, we have highlighted a few FREE tools that can come in handy for Facebook marketing campaigns. So pay attention as closely as possible.

1. Canva for designing posts, cover photographs, and ad designs

Canva homepage screenshot

Canva is an online graphic designing tool that stocks a whole lot of wonderful, professional templates.

You don’t need to have a whole lot of designing skills to engage with Canva. It exhibits a drag and drop-type working environment that can be used by almost anyone without having any prior knowledge of designing.

Canva does provide an effortless designing experience to the users, on the whole. And the best thing about this tool is the fact that it comes for FREE (well, not exactly free, the professional version does charge a few for advanced use).

2. LikeAlyzer for competitive analysis and page performance

LikeAlyzer homepage screenshot

How do you expect to improve the marketing strategy of your Facebook campaign if you aren’t even tracking your current progress?

Don’t worry. LikeAlyzer can help you out. It’s a page analysis tool that’s more than capable of providing you with a detailed information of your Facebook page’s viability.

This tool is exceptionally simple to use. Just enter the Facebook URL in the designated section of the tool, and it will come up with all insights in matter of a few seconds rather than minutes. If this isn’t a benefit, what is?

3. Drum up for entire social media management

DrumUp homepage screenshot

You have probably seen tons of applications on the internet that let you do things like scheduling Facebook posts in advance. But DrumUp is one of the few marketing apps that can also help with the content of your post.

Through the aid of DrumUp, you will be able to save and reuse posts, curate keywords (for marketing advantages), and attach several RSS feeds for content updates.

Thus, as far as Facebook content management is concerned, there’s no doubt that DrumUp does the job effectively.

4. Headline Analyzer for optimized headlines

Headline Analyzer homepage screenshot

Most Facebook posts (that went insanely viral in 2016) had a positive headline associated with the title.

So what does this show?

This shows the fact that the value of emotionally powered titles can seldom be matched by anything else on Facebook.

Therefore, if you long to create a viral content on Facebook, your first and foremost focus should go on your content headline. The headline analyzer tool can help you with that.

5. Sumo for easy and convenient page shares on Facebook

Sumo homepage screenshot

If you rely a lot on blog posts to get a huge chunk of referral traffic to your page via Facebook, the Sumo tool can come in handy for your purpose.

Sumo is a lead generation and page sharing tool that you can add to your blog pages to let users share the content with ease. The same tool can also help in the creation of lead capturing forms which you can use for email options on selected posts and pages.

6. Tabsite for Facebook contests

Tabsite homepage screenshot

Engagements are a crucial part of a Facebook marketing campaign. The more the number of engagements, the better it is.

Tabsite is a promotional tool for Facebook housing a variety of apps that you can use to promote your website via contests on Facebook, and simultaneously, gain a huge number of leads for your own marketing gain.

If efficiency is the thing you are looking for in your campaign, Tabsite can definitely be the way for you to go.


So that brings the list to an end for now. Hope the six tools mentioned above come in handy for your purpose. Good luck!

Sudipto Das

Sudipto writes technical content periodically for softz solutions and backs it up with extensive research and relevant examples. He's an avid reader and a tech enthusiast at the same time with a little bit of “Arsenal Football Club” thrown in as well. He's got a B.Tech in Electronics and Instrumentation.

Follow him on twitter @SudiptoDas1993

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