Top 8 Web Design Trends to Look Out for in 2015
- Jan 02, 2015
- Dipanjan Mukherjee
For any website, design is the basic thing. It is essential to attract the attention of the viewers. So, when you are planning to design the website for your business website, chalk out every step prudently. Remember, web design is a dynamic thing. Every year, new web design trends occur. You need to tap these trends in a perfect way to keep your website fresh and attractive.
With 2015 round the corner, it’s time again for some change in the world of web designing. New trends will appear, while some of the older ones will also continue to rule the roost. However, some radical change in the web design world is not expected in 2015. There might be a few small changes, but majority of the trends of 2014 will continue to rule.
Here’s a quick look at some of the most anticipated web design trends for 2015.
Responsive – It’s High Time
Responsive web design isn’t a new thing. According to Statista, over 90% of the internet users by 2017 will be accessing online content through mobile devices. And the type of these devices are also going to vary. While some will use smartphone for surfing the internet, others are likely to access online content through tablets. Hence, it is important to ensure that your website fits perfectly on all these devices. For this, you will need a responsive web design for your site. It will enhance user experience, extend the time that each user spends on your website, and reduce bounce rate.
Responsive web design has been around for almost a couple of years now. By 2013, it was at the peak of its popularity. Back in December 2012, Mashable had forecast 2013 to be the year of responsive web design. And it turned out to be so. Responsive web design has been one of the most important features of web design for the past few years. And majority of the websites are expected to shift to their responsive avatar within 2015. If some website decides not to, they might fall behind in the race.
Parallax Scrolling to Add Fun
Imagine you are visiting a website on your mobile device and finding that you need to click on certain things to use it. Will you be feeling comfortable? Absolutely not. In fact, majority of the mobile internet users don’t feel comfortable to click. They would rather go for scrolling options. And this is where parallax scrolling is becoming relevant. In it, the background images scroll slower than the content that’s in front. This adds fun to the user experience.
Hand-drawn Illustrations to Gain Ground
Do you need some images of different types of icons? They are integral to web designing. You will need them in almost every page of the website. But how can you create them? In addition to photos, the hand-drawn renditions of these icons will be used more and more in 2015. This is likely to add a touch of uniqueness to the design of the webpage.
Minimalist Web Design to Rule
Minimalist web design is set to rule the online future. It’s a fact. So, more and more websites are expected to shift to it by 2015.
But what is it?
Minimalist web design follows the minimalist philosophy and excludes all that are superfluous in web design – be it colors, decorative fonts, or other components. One of the basic objectives of such a design is to create web pages, which are light. Thus, they will load faster on the mobile devices, thus reducing the bounce rate and helping the website perform well. Besides, such designs will also focus on user-friendliness, which is going to attract more number of visitors to the website. And most importantly, clean and properly arranged, the minimalist designs resemble a well-served platter that your visitors would love to have.
In addition to minimalist design, flat design has also been playing a major role in the web design world over the last few years. However, it is likely to evolve into materialistic design. It is going to be created by adding the right color combinations to the flat design interface.
Visual Content will be the Key
It’s a fast world and people don’t have time these days. So, they would hardly read if you have numerous pages of text that appear bland. Try to make the content interesting. In the web design front, try to integrate visual content. Add images to it. Select the fonts prudently. In addition, use videos in your website. Remember, you need to keep the viewers engaged. And that’s what videos and images do. They convey the message within a short space, thus making it interesting for the website visitors.
Webpage Backgrounds will become More Dynamic
Even these days, web designers do not tend to pay a lot of attention to the website backgrounds. This is going to change significantly in 2015. Colorful and vibrant images are likely to find their place as the web page backgrounds. In addition, video backgrounds are also expected to gain ground. But if you are planning to add it, refrain from using overtly promotional ones. Rather, simple HTML videos are going to run in the background on a continuous basis. These videos as well as the vibrant images are going to make the webpages more dynamic.
Interactive Webpages will Drive Customer Engagement
It is going to be more and more important in web design to engage the audience. And the best way for the web designers to meet this goal is to go for an interactive design. You should have a website that inspires the users to become active with the content and design of the website. This is likely to play a major role in driving customer engagement.
Typography will be Important
Do you remain focused when you select the fonts for your webpage? You need to be prudent while selecting the fonts in 2015. Typography is all set to play a significant role in web design during the year. Designer fonts, which were quite expensive earlier, are now becoming reasonable and some are even available free of cost. So, you are sure to find more and more use of these designer fonts for websites in 2015. However, the fonts are anticipated to be used more prudently. For example, designer fonts are going to be used mostly for vibrant content, while the formal content will continue to experience the use of simple fonts. No matter what you do, ensure that you are using readable.
Web design in 2015 might not experience any significantly new transformation. But the designers need to follow the minor transformations and make changes in their planning to achieve success.
Dipanjan Mukherjee, a content writer and editor by profession, and a web enthusiast by choice, takes special interest in various subjects, including social media, web design, online marketing, and others. A post graduate diploma in Mass Communication and Masters in English, he started his career as a content writer and has over 7 years of experience in content writing and editing. He has worked in a number of industries, including IT, market research, SEO and others. He contributes blogs for Softz Solutions, The Perfect Blender, and a number of other popular sites.
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