The On-Page SEO Recipe for Peak Inbound Marketing Efficiency
- Feb 27, 2017
On-page SEO is the process in which individual websites are optimized to help them climb up in their rankings and garner higher traffic in search engine sites such as Bing, Google, Yahoo, etc.
On-page indicates both the HTML source code and text of a webpage that can be optimized, as against to off-page search engine optimization that refers to external signals and other links.
Here is the recipe for on-page SEO for peak inbound marketing efficiency:
1. Decide on the one keyword that defines you and how does it complement your USP
At the outset, you’ll need to decide on the one keyword that defines you and how does it complement your USP (unique selling proposition).
You’ll need to decide on your marketing strategy and find out your USP. You need to find out what differentiates you from numerous other websites similar as yours and where you have advantages over them.
You will also need to consider if you can target any keywords in your USP and how relevant would it be to use those keywords. You’ll need to keep this in mind if the USP is defined well and you can easily explain the things you do to a layman, and then it is highly recommendable to optimize the keyword.
2. Keyword to website match and architecture of your website
A specific keyword should be allocated for each page on your website you intend to get traffic for. You’ll need to ensure that the selected keyword for your home page speaks about your USP.
You’ll also need to make a list of all web pages in your website and observe that if the keyword you desire to rank for fits with the features of the page.
Keywords should be used for all service or product pages. As far as the architecture of your website is concerned, maintaining a flat architecture is recommended for a small website.
3. Title Tags
Title tag is the chief element of any webpage as far as search engine optimization is concerned. To find your title tag, you have to press Ctrl + u keys on your browser and search
in the code.
The keyword you’ve selected for a specific webpage should go first to the title tag and following that you can include your brand name text. By doing this, you’ll be creating the suitable architecture for your site.
4. H1 and H2 Headings
Ensure that you utilize a single H1 heading tag for each webpage and try to place the chief keyword about the particular webpage in the H1 heading tag. Make sure that you do not repeat the same H1 heading text on any other pages.
Even though H2 heading tag is not as powerful as H1 heading tag, they are required to be utilized. Keep in mind that you can use H2 headings anyway you desire in your style sheets. You can also use the H2 heading tag more than once.
5. Internal Linking
You can use the search engine power of your own website to enhance the rankings of other pages in your site by linking to other webpage from your own content. It is important to display the keywords that are important to your business in the form of content, hence ensure to establish internal links.
6. Meta Descriptions
Even though meta descriptions don’t enhance your rank in search engines, they are essential to your search engine marketing campaign.
The meta descriptions are scraps of your contents in search engines utilize to illustrate your listing. You should be careful about how you illustrate your meta description as it is important to your listing’s click-through rate.
You should be careful so as not to duplicate your meta descriptions as duplicating meta descriptions will result in Google regarding an error in its Webmaster Tools.
7. Meta Keyword Tag
It is not essential to use meta keyword tag as they no longer matter. However, if you choose to use meta keyword tag, include only one of those as search engines don’t consider them.
8. Image Alt Tags
Image Alt Tags inform Google about the images you’ve used and help search engines understand your webpage in a better manner.
Even though on-page SEO process is a bit complex one, you can use it for highest inbound marketing efficiency with the above mentioned steps.
At Softz Solutions we think beyond SEO. We are into digital marketing services in India for over a decade. Our global clientele are from all around UK, USA, Australia, Ireland and other European countries. Multifaceted projects, 700+ websites in varied business categories, partnership with top-rated agencies from US, UK, Australia and 90% success rate – are what set us high than others. Service is a religion to us. It is your business, your customer, your goals – we are just passionate about ensuring maximum ROI – your ultimate reason to hire us.
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