The 5 major benefits of guest blogging in search engine optimization

The 5 major benefits of guest blogging in search engine optimization

Blogging can definitely increase your website reach on the world wide web bringing in more and more traffic with the passage of time. Most small businesses are already aware of this fact and hence, are taking necessary steps to install a blog on their very own site to avail the benefits early.

But what about guest blogging? Many businesses are still confused whether to sign themselves up for guest blogging or not.

Do you lie in the same bracket? You better not! That’s because guest blogging brings with it a host of SEO benefits that can give you the maximum results within the minimum amount of time if you are able to do it right. In this article, I’ll discuss these benefits in greater detail. So let’s begin without further ado.

1. Quality traffic isn’t just a possibility; it’s a guarantee

Like I said before, guest blogging helps to bring in a huge amount of relevant traffic to your target page. And the best thing about that is the fact that the traffic may turn out to be extremely relevant as per your business niche which is something that can positively affect your presence on the internet.

Do remember that there are high chances for you to get quality traffic from guest blogging to your target page which, at the same time may result in effective lead generation.

So traffic you wanted, traffic you’ll get. “Quality” traffic you wanted, “quality traffic” you’ll get. Is there anything more you want?

2. Guest blogging helps to build up your search engine authority on the World Wide Web

If you are able to produce quality content for your business and get themselves published on high profile blog sites, you might be able to build up an improved search engine authority on the internet.

A simple example,

Say, you have published a content “X” on a high profile blog site “Y” having a high Google rank based on your local domain with a backlink done somewhere in the middle (or in the author bio) that directs back to your target business site.

Soon you’ll see an increase in your number of site visitors through the aid of Google analytics as a result of that blog.

Thus, your search engine authority increases over time. Your SERP ranking also improves automatically as a result of that. Now that’s the magic of guest blogging that happens only if you can do it the right way.

3. Guess blogging helps to improve your influence on the internet

How much influence do you think your business have on the internet? Is it positive or negative? These things can directly affect your business as a whole. A slight alterations in your online influence can improve or deteriorate your revenue intake. So ensure that it goes positive all the way.

Guess blogging gives you the platform to improve your online influence. It also gives you the platform to contribute something (especially knowledge) to the community in general. Now that’s always positive you know. You’ll see the benefits it can bring in the long run for sure.

4. Guest blogging helps to build up your business credibility

Building up your business credibility is something that can directly affect your brand value.

A high brand value is desired by most businesses. But it’s not something that can be achieved within a single day. It requires dedication, patience and effort. And guest blogging can give you the opportunity to get exactly what you had wanted at the start.

To sum up, I should say guest blogging helps to improve your business credibility which, in turn helps to improve your brand value on the internet. If this is not a benefit, I don’t know what is.

5. It also helps you gather a highly dedicated subscriber base

If you want to monetize a particular site of yours, then this point is made exactly for you.

One of the biggest benefit of guest blogging is the fact that it helps you gather a dedicated subscriber base. Such an asset can definitely help to improve your business reputation on the internet. It will also result in more hits, clicks and even more business.


Like I said before, guest blogging is something that CAN give you positive results ONLY when you are able to do it the right way. So stop procrastinating further. Adopt this practice ASAP and benefit in the long run. Good luck!

Sudipto Das

Sudipto writes technical content periodically for softz solutions and backs it up with extensive research and relevant examples. He's an avid reader and a tech enthusiast at the same time with a little bit of “Arsenal Football Club” thrown in as well. He's got a B.Tech in Electronics and Instrumentation.

Follow him on twitter @SudiptoDas1993

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