How can You Revive an Ailing Social Media Campaign?
Have you ever tried social media campaigning but failed? This happens pretty often. Businesses begin building their presence with good intentions, but things die out with time. The novelty wears off and the profiles come with metaphorical tumbleweeds on the newsfeed. It is certainly not a nice way to portray business.
Social media is a great tool to market business and you must make sure that you are using it appropriately. It isn’t enough to come with the profile, but you must get the most out of it.
There are times when you find out that your social media campaigns are dying a slow but painful death. There is no interaction, no creativity, no inspiration. Nothing. Your social media profile has absolutely no reason to exist in this case.
Why does this happen?
Why did social media lose all the excitement? Regardless of cause, a solution is available. Here are some measures to undertake to improve your social media presence.
Keep Doing the Things you have been Doing
Don’t quit. I mean to say that just continue doing whatever you are doing. Quitting social media is perfect for personal fulfillment, but this may be suicidal for your business. Most successful companies use social media as the prime mode to generate leads. Most Fortune 500 companies today use Twitter, Facebook and YouTube. The adoption of Google+ and Instagram is also on rise presently.
Don’t Quit by Beginning Things Again
Starting over again is rarely a good strategy to revive ailing social media presence. In fact, beginning from the scratch is against the very idea of reviving. One of the prime advantages that the ailing social media page has is experience and age. Even if the profile is suffering, you are quite likely to come with a few followers and have at least some content. If you are creating a brand new page, you will lose all these advantages.
There are various advantages of maximizing this benefit. Page authority is just one of them. In terms of SEO, page authority is actually one of the metrics entering into the equation of search engine for ranking a website. The previous history of experience and existing content will give the social media page of business an upper hand over other pages in the search result.
Figure Out Where You Stand
This is one of the most significant steps you need to undertake if you are eager to revive your social media strategy. So what assets are available? What are the things that have already been tried out and what has failed?
Tracking metrics will help to take intelligent decisions properly backed up by data. Thus, it is more likely to make a provision for better ROI. Insights gleaned from analytics include the types of content that are to be posted, the time it’s better to post in and the audience.
Depending upon the situation, tracking metrics might refer to diving into the analytics of a business website and other social media accounts. Failing them, undertake research about the best practices for determining where to and engage in social listening.
Intentional listening is the first block to effective engagement. Here, listening is chiefly about the things being said on social media and responding appropriately. One of the prime reasons behind fizzling out social media is you haven’t tuned in. If you are just posting and tweeting things into soundless Universe, you will never get a feedback and thus become absolutely ineffective.
We often use words like ‘interact’ and ‘engage’ in the social media context. But this implies a two-way process. There’s actually a back and forth that goes on continually, listening to the things that the followers and fans are saying.
Social listening comes with an array of advantages. You can build brand loyalty, enhance engagement, handle complaints, improve voice, gain knowledge and be interesting. Lack of engagement is one of the prime reasons behind social media death. Thus, it’s quite logical for the social media users to want to improve engagement.
What’s really awesome? Getting the expected results.
Usage of social media is chiefly about consistency. If you go on posting sporadically, people will give up following you and even forget you altogether. You just need to stay on top of the game to accrue amazing results from social media marketing.
Michael Jordan says, “You must expect great things of yourself before you can do them.” The best thing about expecting results is that it enhances the likelihood of success. So expect great things to take place. Your wish will certainly be granted.