SEO audit: A comprehensive guide for beginners (Part-3)
- Aug 10, 2017
- Sudipto Das
This is the third and the final part of our article after Part 1 and 2. If you haven’t gone through the previous two parts yet, I would recommend you to go through them first. Anyway, let’s begin without further ado.
Step 10: Test your site speed
It’s a well-known fact that site speed can definitely affect the ranking of a page on major search engines.
The lesser the loading time, the better it is. Hence, it’s always advisable to test your site speed at the time of the audit.
Google’s PageSpeed Insights tool can come in handy for this purpose of yours. Just enter the web page URL in the designated spot and the tool would do the job on your behalf. Your site will be provided with a speed score out of 100. Your assessment should be based on the result.
Tip: A score of something above 60 should be your target.
Step 11: Test your site’s structured data (if any)
Structured data can play a massive role in increasing the visibility of the page in terms of clicks and search results.
Certain content pieces may benefit tremendously from the inclusion of structured data and may play a good hand in increasing your site visibility. These are:
You can test your site’s structured data through the aid of a tool called Structured Data Testing.
You’ll just have to enter the site URL on its platforms, click on “fetch and validate” and it’ll do the rest on its own. If it finds any problem with your site’s structured data, it’ll come up with an error to make you aware of the same. It is a handy little tool indeed.
Step 12: Lastly, conduct a thorough content audit to know the poorest performing pages of the site
This process might not help you rank better on Google/Bing, but it can help to prevent your website from getting dragged down as a result of these underperforming pages.
Here’s how you can do it:
Find all the low-quality pages on your site. Google Analytics can come in handy for this purpose of yours.
If you have plans to improve them in future, you may keep them accordingly. But do make sure you improve them as per your schedule because if you don’t, they can hurt you real bad.
If you think they are just a waste of space, delete the websites and redirect the URL to a more relevant page.
3 of the best free SEO tools to use for SEO audit
Google Webmaster Tools
This tool can help you see your site the same way Google does. If you are a newbie in the field of SEO, this tool can come in as a blessing for you.
With the aid of this tool, you’ll be able to see your site exactly like the way the Google algorithm sees it as a whole. The tool also comes with an additional PageSpeed insights which can help you measure the performance of your site on desktop and mobile devices.
So efficiency you wanted; efficiency you’ll get; there’s absolutely no doubt about it.
Check my links
Identification of broken links will cease to be a problem anymore, once you start including the Check my links tool as a part of your SEO auditing arsenal.
The tool comes in the form of an extension that you’ll have to install on your browsers for complete functionality.
With the help of this tool, you’ll be able to detect broken links in the blink of an eye. The tool marks all good links in green and all broken links in red. So it’s conspicuous enough; there’s absolutely no doubt about it. Use it.
SEO Report Card
SEO report card, a tool designed by UpCity can provide you with a detailed report with the following information:
a) Rank information
b) Link building information
c) Website accessibility
d) On-site analysis
e) Trust metrics
f) Current indexing
All such information can play a mighty role in structuring your SEO audit report.
A few more mentions:
So that’s it then. Hope the entire article comes in handy for any SEO auditing purpose of yours. It’s time to bring this article to an end for now. But before that, Good luck!
Sudipto writes technical content periodically for softz solutions and backs it up with extensive research and relevant examples. He's an avid reader and a tech enthusiast at the same time with a little bit of “Arsenal Football Club” thrown in as well. He's got a B.Tech in Electronics and Instrumentation.
Follow him on twitter @SudiptoDas1993
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