Top Tips to Use Pinterest for Your Business
- Sep 02, 2014
- Dipanjan Mukherjee
The world of social media is moving ahead at a fast pace. And with every passing day, new websites are being introduced. Each of these acts as the perfect platforms to connect to people. Among the websites and social media platforms, which have gained immense popularity in recent times, Pinterest will surely come among the top few. Being a virtual pin board, it offers everything that the random internet users look for – text, graphics and links to the relevant websites. And the number of people present on Pinterest these days is quite high. So, it has become one of the most amazing platforms for marketing your products and services.
With every passing day, Pinterest is turning into a major platform for marketing, especially for the small businesses. So, if you already own a business, you need to take Pinterest into account to spread the word about your company. Here are a few tips, which can come in handy for you while you are looking to market your business through Pinterest.
Create a Brand Page for Your Business
In the very beginning, you need to create a brand account as well as a brand page for your business. It should be properly designed with your logo, which you need to upload. Besides, you will also have to fill out the profile of the business page on Pinterest. This will help people to connect with your business profile. The brand page will come in extremely handy to help you spread the awareness about your business among the uninitiated.
Use Rich Pins to Get the Best Results
When you are planning to use Pinterest for your business, it is important that you form a well thought out Pinterest marketing strategy to achieve success. You should try to make full use of all the features that are provided by the website. It ensures that you can provide maximum information to the followers. Rich Pins, one of the latest features offered by Pinterest, can help you to provide maximum information on the pin itself, thus making it easier for the followers to read them.
Create Separate Pinboards
Pinterest provides you with the chance of creating pinboards. And you can create as many of them as you wish. So, it is a good idea not to merge any two topics on the pinboard. It is important for you to create separate boards for different types of posts. This will ensure that your followers are able to view the exact type of pins that they wish. It will surely be easier for them. Thus, the user-friendly approach will help the followers keep a track of your pins. So, you need to have organized content for your Pinterest profile.
Turn a Pinboard into Your Own Group Board
Have you already got enough followers to your pinboard? Then you can surely turn it into a group board. Your own group board will surely be one of the best things that you can do for your business. You need to edit the access of people and decide who will be able to view your pinboard. You can change this from the option Edit Board and invite people from the Who Can Pin section. Thus, the pinboard can be turned into a business completely dedicated to your own business.
Add an On Hover Pin It Button
The primary interest for marketing your works on Pinterest is to drive traffic to your website from this pin board website. Hence, you need to ensure that your works are shared on Pinterest by the people who come across them. The best way to do this is to include an On Hover Pin It button to the post. This will make it easier for the readers to share your work on Pinterest, thus increasing viewership and awareness about your business.
Make the Pins SEO Friendly
These days, no matter what you do online, you have to feature in the search engine results. And for that, it is important to ensure that the Pins and your website are search engine optimized. Once your website’s pages are properly optimized for the search engines, you can expect the pins made there to appear as results for certain keyword searches. This is surely going to help in expanding the reach of your website and thus, increase the brand awareness of your business. While using Pinterest, you need to keep in mind the SEO criteria while naming and tagging the images that you are using on the boards.
Use Hashtags Prudently
How are you planning to feature in the results for certain keywords? Are there any certain term, which you want to highlight? You can use the hashtags to do that. Even if you are not using enough hashtags in the description, you can add them at the end of it. This will ensure that the information about your website will occur on search engine results.
No matter on what platform you are marketing your business, you have to be consistent. It is important to post on a regular basis to ensure that the readers and your potential clients will remain in touch with you continuously. Thus, Pinterest can be a really great tool for you if you are planning to take your business to the next level.
Dipanjan Mukherjee, a content writer and editor by profession, and a web enthusiast by choice, takes special interest in various subjects, including social media, web design, online marketing, and others. A post graduate diploma in Mass Communication and Masters in English, he started his career as a content writer and has over 7 years of experience in content writing and editing. He has worked in a number of industries, including IT, market research, SEO and others. He contributes blogs for Softz Solutions, The Perfect Blender, and a number of other popular sites.
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