On-Page SEO: A few tips and tricks
- Jun 21, 2017
- Sudipto Das
I will kick start this topic with a basic question: “What is on-page SEO?”
Many people who have already started their very own blog page based on various niche of their choice don’t even know what SEO is. Then there are the ones who actually know the thing well but don’t pay much attention to it because they don’t find it worthy enough of their time and money.
If you are one belonging to either of the two categories mentioned above, then it would be a big mistake for you. SEO is vital for your website or business to succeed in the long run. Anyway, let’s get to that question we had asked at the beginning of this article.
On-page search engine optimization (SEO) refers to all the things that you can do on a specific website to help the website rank higher on major search engines that includes the likes of Google, Yahoo, Bing and so on.
In this article, I’ll discuss a few of the most effective on page SEO tips and tricks that can help you rank higher on all major search engines. So take a peek without further ado.
A well-optimized page title
Your page title is one of the major factors that can affect your page ranking either positively or negatively depending on the way it’s optimized for use.
You have to ensure that each and every one of your page has a unique title of its own which is inclusive of a relevant keyword that goes with the page.
If you have a blog page that’s based exactly on dessert recipes make sure you include that keyword “dessert recipes” in describing the title of that particular page. Such a practice can definitely bring you positive SEO results in the long run.
Don’t forget the meta descriptions
So the page title’s taken cared of. Hence, we move over to the meta descriptions which are also considered an integral aspect of on-page SEO.
Your meta descriptions should ideally be of 150 to 160 characters and it should also include the relevant keyword that goes with that particular page. Here’s an article that you can refer to at your convenience for understanding how to write the perfect meta descriptions to get the best possible SEO results.
Meta tags come next
You can include a bunch of keywords in form of meta tags for each of the pages that your website has. All these keywords must be relevant to your page content or it would not help your SEO ranking in any way whatsoever.
A tip: If your site’s based on Wordpress, you can use a plug-in called “All in one SEO pack” which allows users to enter meta tags, descriptions and page titles at the bottom of the page before publishing each content individually.
The structure of the URL
You have to make your URLs SEO friendly such that they can be found out in a jiffy. A well optimized URL is good for crawling and hence, such a thing should never be ignored.
If you are able to include keywords in your URL, then do it. It would be an icing on the cake for you. But do it only if you think they go naturally well with the URL. Don’t force them in. Forcing in a thing can never bring the odds in your favor.
The density of keywords
Keyword stuffing is a poor SEO practice. You might think that the more the keywords, the better the results but it doesn’t actually work that way. Overusing keywords can get your site banned on major search engines. Hence, a control should be there on the usage.
Your keyword density should roughly be within 2-5% of your total word count. Such a practice can definitely give you results in the long run.
Doing image SEO
Your site must have a few images to make the subject matter more appealing the audience in general. All text is boring. And hence, a few relevant images must be there to break the boredom at certain points of time.
You should also remember to optimize your images to get the best possible SEO results. You’ll see that all of your uploaded images will have a space designated for titles (almost similar to page titles). Use that space to perfection. Use keywords in there to get the best possible SEO results in the long run.
So that brings us to the end of this article for now. With that, I’ll sign off for the day hoping that you have had a good and useful read. Ciao!
Sudipto writes technical content periodically for softz solutions and backs it up with extensive research and relevant examples. He's an avid reader and a tech enthusiast at the same time with a little bit of “Arsenal Football Club” thrown in as well. He's got a B.Tech in Electronics and Instrumentation.
Follow him on twitter @SudiptoDas1993
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