How can You Find the Keywords that your targeted Audience Use?
- Oct 09, 2015
- Sreetama Nandi
So, how do you think people locate you online? Chances are that they conduct a Google search and focus on the very first page of the search engine result to find the things they are looking for. To help your business be on the first page, you must know the keywords your customers use to search for your products or services on offer.
More than 90% of online experiences begin with a search engine. Ranking high for the keywords that are relevant to your offering is one of the most significant parts of inbound marketing to do list.
So how can you find the keywords that ensure better online visibility? Here are a few tips to help you out.
Identify the Correct Long Tail Keywords
If you ask anyone, they will cite Google Keyword Planner. This tool is available free of cost to people who register for an account. This tool will provide the keyword ideas as well as traffic estimates. It’s safe to assume that your competition will also use the same tool and get the same data. Thus, you are more likely to take similar decisions.
Just consider the advantage identification of the untapped long tail keywords that your competition is not using will offer you with.
The Roads Less Traversed
Google Keyword Planner is not that great about delivery of new keyword ideas. The keywords that are shown are no doubt tied to the term entered. However, to explore roads less traversed by the competitors, it’s time to try smart and alternative ways to locate niche keywords.
There are several approaches that can serve you perfectly here. Let’s check them out.
Include a Search Bar to your Website
The inclusion of search bar to the website or blog offers two bonuses. If someone makes use of a search bar on your website, it means that they are spending time on your website, looking for more content. If you put some thought into the content strategy, you are consciously targeting the ideal customers. As soon as they start using the search bar, you will get a closer look at the things that they expect to find from your content as well as more insight into the pain points. Through Google Analytics, you can track search queries from your website just as you used the search tool of Google before.
From the results, you can find a related topic that you are yet to cover. This is the best opportunity to build more content and provide the viewers the things they are looking for. However, remember that this involves a cost.
Begin with Wikipedia
Probably you curse Wikipedia since it dominates page 1 of Google results. Just checking out one of its pages will help you find an array of related terms. This can be the niche keywords that are worth considering. The detailed articles introduce hundreds of terms, most of which are connected to additional resources.
Use the Online Industry Forums
Most industries encourage usage of the online forums where the like-minded individuals generate and contribute to the conversation. These are playgrounds for valued keywords. Plug the URL of a related forum into Google Keyword Planning Tool. This will help you grab hundreds of terms people use as well as speak in daily life, producing them in a simple Excel file. Go through the list to find long tail keywords that are relevant to business. This list will also offer you ideas for blog posts.
Begin Typing in Google
Google and several other search engines try to anticipate search needs on the basis of user history. As soon as you type in something, you will be presented a series of related ideas.
As soon as you are done with searching, make sure to scroll down to the bottom of the page where you will find additional and a comparatively long list of suggested keyword strings.
You must have used Thesaurus in your college days. Well, now it’s time to get back to glory once again. Thesaurus will help you brainstorm relevant terms. You will never know till you give it a shot.
The long tail keywords dominate the search activity of Google and other search engines. So make sure to take a smart approach while finding the niche keywords. Dig deeper to uncover real world jargon.
Working as a content developer, Sreetama Nandi contributes blogs to Softz Solutions and varying other noted blogging platforms regularly. With Masters in English, she enjoys writing for diverse industries. She takes keen interest in digital marketing, social media and web design among others.
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