Five of the Commonest Digital Marketing Mistakes that Professionals Make
- Sep 08, 2017
- Sudipto Das
The odds of success of a digital marketing campaign depends on a wide number of factors ranging from a sound and realistic goal to an organized execution. A slight mistake here and a slight mistake there can result in execution failures capable of ruining the entire campaign, as a whole.
In this article, we’ll go through a few of the commonest mistakes that digital marketing professionals make in their respective digital marketing campaigns. You, as a marketing professional, should pay special attention to these and try your best to refrain from them in the best possible manner. So let’s begin without further ado.
1. Lack of a clear campaign goal
This mistake might look too basic to you at first glance but trust me; this is still one of the most commonly made mistakes in a digital marketing campaign even by the veterans of the industry.
The success of a digital marketing campaign hinges a lot on clear and definite goals. These should include things like:
Lead generation goals,
Number of user registrations goals,
Rate of engagement goals and others.
The goals mentioned above must be communicated clearly and thoroughly to each and every member of the team that is working on the very same marketing campaign. Even the slightest gap in communication can result in a disaster.
So always take this thing seriously to succeed in the long run. Otherwise, the campaign may get damaged to the point of no return.
2. Wrong target audience
Even if the business site comes up with fantastic and original content over time, it may suffer tremendously in the long run if proper steps aren’t taken for promoting the content to the right audience.
You, being a digital marketing professional should be aware that marketing channels are quite vast indeed. There are uncountable genres and niches, ranging from sports to fashion, to technology and others.
So if you don’t research well and find out the appropriate genre of your campaign, it’s going to suffer a lot in the long run. Your SEO rankings will also go down on SERP leading to an ultimate failure of the campaign. So think carefully and ensure that your content is relevant to your target audience.
3. Bland and boring content
Your digital marketing content should be customer-centric and attractive at the same time so that customers are compelled to engage with the same.
Customer engagements are inclusive of things like shares on social media, social media likes, comments, and others. They do play a major role in boosting the SEO rankings of a page and hence, should never be ignored in any way whatsoever.
Bland and boring content that is made just for the sake of it being made would do your campaign no good. It would not be able to get you those precious little clicks and leads that you expect it to do. So stress more on quality than quantity. It would benefit your campaign a lot in the long run.
4. No strategy for mobile traffic
BIG! BIG MISTAKE!
The recent popularity of mobile internet has almost put desktop usage to shame. Mobile traffic has lately become almost as important (if not more) as desktop or laptop traffic.
If you don’t have a sound mobile marketing strategy of your own, you will be missing out on a whole lot of visitors who could have helped a lot to boost your SEO rankings in the best possible manner. Not that’s a fact that can hurt you real bad.
DO remember that having a distinguished mobile marketing strategy isn’t a luxury anymore. It’s a necessity. So make sure you have one.
5. Follower purchase on social media
If you, as a digital marketing professional, believe in shortcuts like buying fake followers to boost your campaign appeal to the outside world, in particular, you might be in for a world of hurt.
Always remember that there’s no place for unethical business or “fakes” in the market. There’s no shortcut to success.
Yes, it would seem difficult at the start. But with proper action and planning, you will reach that level of perfection in no time. To sum up, I can say that the wait will definitely be worth it.
So that’s all for now then folks. Hope you had a good and useful read.
Sudipto writes technical content periodically for softz solutions and backs it up with extensive research and relevant examples. He's an avid reader and a tech enthusiast at the same time with a little bit of “Arsenal Football Club” thrown in as well. He's got a B.Tech in Electronics and Instrumentation.
Follow him on twitter @SudiptoDas1993
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