Facebook Fan Page – Taking Online Promotion One-Step Ahead
- Jan 30, 2012
- Sandip Kar
Facebook had to have the popularity it deserves. There are no ifs and buts in this. For individuals it is personal Facebook profile, and for business undertakings, it is Facebook fan page, that created all these hype. Any business that aims to grow with increasing FB popularity will sure create an edge over others who still avoid its goodness.
If you are not pessimistic about power of social media, FB is The Right Marketing Partner for you. With some effort, your good ideas and product values, you can become a fan favourite on Facebook. There is so much to do with Facebook and its applications.
Yet, there are people who take a shy while capitalizing on this potential media. They still believe FB is only for fun and gossips, not for serious business. However, those who had eagle’s eye and applied smart business sense are already enjoying the fruits today.
If you do not want to be called among those backbenchers, it is high time you stop repenting. Rather take a quick lesson from those who started commercialising FB years back.
If you are not convinced yet, let us show you what Facebook can do to you and your business.
Facebook fan pages are the profiles for your brands. It is like having another website under the brand Facebook.com. With FB fan page, you can talk about your business and its offerings to your prospects. You can share your domain knowledge and market experience to thousands of fans and friends.
It is a human instinct that people feel comfortable interacting through an open and neutral space. Since FB is a platform that people access out of their own interest, you always get natural and targeted traffic. You can easily engage people through your marketing skills and all these come at no cost. You will not find a better medium than this if pure brand building is your primary business concern.
Better reach, real-time communication, effective marketing:
You can integrate your FB fan page to your company website and drive traffic directly to your site. Just having a website does not ensure your target audience see it and do necessary actions. Unless world’s largest social media giant backs your business site, you will not find an easy to reach your customers. Only when right kind of audience interacts with you, know your business and relate their interests with it, your marketing effort is successful. After all marketing involves two-way communication. A fan page allows fans to post pictures, provide product reviews, post feedbacks and comments, which in turn attracts other users.
Did you find any such tools before that could communicate with your customers in such a friendly manner? It is simply priceless. FB fan page gives you that chance to get closer to your prospects and build healthy business relationships. You can join conversations both within FB fan page and user’s news feed section; update fans on special events or important business news. All these happen real –time.
Cost effective promotion:
It does not matter if your business does not have a site yet. A well-designed and moderated FB fan page itself performs better than a website. You can integrate multiple built-in applications of Facebook at almost no cost (exceptions are there for rich feature-oriented tool). Only hiring a good FB marketing consultant and a designer cum developer would suffice your requirement. This obviously costs lesser than running and maintaining a website. Here you just pay for the marketing effort and that is all.
SEO and real-time indexing:
This is one great thing about FB fan page. All FB page contents are indexed by Google and it happens real-time like in Twitter. Most of the SEO professionals appreciate this SEO-friendly feature of FB.
Unlike FB profile that allows you up to 5000 friends, FB fan page lets you make unlimited number of fans. The group itself can be unlimited and you can send across messages to 5000 of them at a time. Do you see any alternative to such a wonderful online help? You will not.
The greatest thing about Facebook fan page is that even smallest businesses can gain from it. It takes nothing more than passion and little marketing help to reap all the social media benefits.
In recent times FB has developed a global community of shared connections and interests that knows no cultural or region specific boundary. Business owners all over the world have started counting on Facebook experts for all their FB fan page needs.
So what are you waiting for? FB has proven its worth on web. Now it is your turn to justify its value on your behalf.
A Tech Graduate by education, a Digital Marketing expert by profession and the Founder and Owner of Softz Solutions & Co. Pvt Ltd. , Sandip Kar defines entrepreneurship at its level best. He is also a founder of Brishti Technologies – an Online Marketing company that runs multiple web based businesses such as MyPrivateTutor (present in 9 countries), Tenderroots, Wizert and more.
Started as a SEO service provider in the year of 2001, Sandip Kar has been successfully managing thousands of top International clients till date, all across the US, UK, Australia, Ireland and India. He specializes in the fields of Organic SEO, Social Media Marketing, website design, development, promotion and management- all form of online marketing ventures.
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