- By Sudipto Das
- 13 June, 2016
How Can You Leverage Snapchat for your Business?
Do you use Snapchat for marketing?
Snapchat allows you to enhance brand awareness and community engagement through innovative marketing campaigns.
Snapchat has gone off from just a video and photo sharing app to a marketing tool that’s hard to ignore. This app has really come a long way since it came into being. Photo and video uploads on apps are no longer just for the tech-savvy teens, but they are for the marketers too eager to use a creative way to reach out to the targeted audience.
Today, the brands and the content creators are using Snapchat for producing daily stories that excite and engage the audience. Snapchat stories are actually a string of snaps that are used for creating a video narrative. You can have a lot of fun using the native features and tools of the platform.
Here are a few ways you can use Snapchat to delight and surprise your audience and grow your brand’s awareness.
Go Behind the Scene
People simply love to get a sneak peek of the happenings of a company and the people that they care about. According to businesses that are already using the platform, Snapchat is a great place to allow followers a sneak peek into your operation. Since Snapchat provides with an immersive video experience, it can prove to be significantly more powerful than a Tweet or Instagram pictures.
“Snapchat is a glimpse into the lifestyle of your company,” points out the directing partner at DayDreamCinema, Jessica Maslin. Daydream Cinema is a multimedia marketing agency that makes use of Snapchat for promoting clips from its brand shoots. “We have a lot of fun at work so we want people to see that. We shot an ad for Michael Jordan kid shoes last week but that edit won’t get released for eight months. On Snapchat it’s easy for people to watch and see how cool that is. They wonder how we’re filming and what it’ll look like in the end.”
Offer Access to Live Events
Snapchat is perfect for social media marketing because it offers direct access to live events. You can use it for trade shows, product launches or unique events like the 1000th customer to shop from your store.
Snapchat can get your audience excited since you are providing a different and a more authentic view of the things that are going on.
Offer Private Content
You can use Snapchat for providing special content to the audience that they may not receive on the other digital platforms. Try and think something unique; this will allow you to surprise your community of followers.
The fashion brands like Michael Kors and Rebecca Minkoff use Snapchat to debut their collections before it hits the runway. Snapchat usage at the Fashion Week made the consumers feel included in an exclusive world and through this, they felt being a part of the event.
Keep it Casual
Snapchat is one of the most casual social media platforms. Businesses that use this platform actively point out that the audiences love to see colors and action and have fun.
Keep it upbeat.
Your followers on Snapchat are quite young as compared to other platforms. However, inappropriate or silly responses are common here. You may choose not to reply to them and answer just the relevant posts.
Make it Short
Mobile videos are usually viewed by bored people who are standing in a queue or waiting for classes to commence. According to business users, the videos need to be short. However, over a day, you can collect several snaps and make that into a story so that people can watch all of it at once.
Partner with the Influencers
Just as it is the case with Instagram as well as other social channels, the social media influencers using Snapchat helps to spread reach and brand awareness. By partnering with the influencers, it’s easier to spread awareness among people who are tough to reach using traditional media.
Remember that the influencers skilled at using the Snapchat platform can create video content capacitated to enhance personality and brand voice.
The authentic platform of Snapchat can certainly cast an impact on the followers strengthening the point of view of your brand. So use Snapchat to show the things that are happening behind the scene. Ask your employees to contribute to your Snapchat efforts, adding some flavor to it. With time, you will notice a difference.