Content Writing: 7 Handy Tips and A Few Thumb Rules

Content Writing: 7 Handy Tips and A Few Thumb Rules

Quality content writing plays a significant role in digital marketing as well as lead generation for B2B organizations.

Content is as significant as the aesthetics and design of a website. That’s because it helps to increase the search engine rank of your website and can also drive in relevant traffic to your page. Hence, it can be said that the quality of content has to be top notch for maximum effectiveness.

In here we have compiled a list of handy content writing tips that can benefit you greatly in your content writing endeavors. Let’s begin without further ado.

Write an attractive headline

You can consider this as the most significant part of an article. That’s because the headline plays a major role in determining the fact whether your audience will be intrigued enough to read your article or not.

Remember that you have to catch the attention of the readers at moment’s notice. Your headline has to play that role. So try and make it as catchy and relevant as possible.

Your first 3 sentences are probably your only chance of keeping the reader hooked

After completion of the first step, you have to pay special attention to your first 3 sentences as closely as possible.

The first 3 sentences play a significant role in determining the fact whether your readers are going to read the entire content or not. So if you want to keep your readers hooked to your article, the 1st 3 sentences are probably your only chance.

Do a thorough research

Extensive knowledge of the topic is a must. The facts and figures must be as precise as possible with proper (hyperlinked) sources to back them up.

Your content should also include things like statistics, metrics and data to establish your credibility. And like it’s said before, proper and trustworthy sources should be hyperlinked to support the relevance of such data.

Your article should have at least one significant message

Before delving deep into writing, you should chalk out at least one significant message that you want to convey to your readers through your article. Remember, that this has to be done in your initial research.

Keep your article tied to that important message as closely as possible.

Your content should have a unique voice of its own

Do remember that the piece of content you are going to publish is the voice of the company you represent. Hence, it MUST match your company’s personality.

Keep your writing tone aligned to your brand personality, target readers and business goals.

Optimization is necessary

Optimizing your article is a must. Carefully optimized article are easy to read and easy to comprehend.

Some of the best criteria of digital contents are short paragraphs, bulleted lists and short sentences. The articles should be carefully optimized for effective search engine results using SEO friendly practices and strategies.

Final editing

After compiling the draft of your matter, you should go back to it and check it thoroughly from the start to the end.

Think of ways through which you might be able to polish the rough edges of your write-up. Your final content would soon shape up after one or two rounds of editing. And you’ll see for yourself that it’s a much better version than that of the original.

A Few Thumb Rules…

  • Write short sentences. An average sentence should generally have around 6 to 12 words. Although some may definitely be longer or shorter.

  • Write short and simple paragraphs. No paragraph should have more than 3-4 sentences at the very most.

  • A 500 word article should ideally have around 6 to 7 subheadings. A 1000 word article should double the amount and so on. Although, it can be less or more depending upon the circumstances.

  • Write short and crisp sentences that are easy to comprehend and accurate at the same time. These should also be right to the point.

  • A 500 word article should ideally have around 12-15 paragraphs. It can be more or less depending on the circumstances.

  • Your content must be interactive in nature as if you are talking to your reader. It should NOT look like a bland piece of information unless the situation calls for such a piece.

  • DO NOT stuff keywords.

  • Always write informative, detailed, factual and well-researched write ups that are engaging, educating as well as interesting to read.

  • Be conversational.

  • Be FUNNY as much as possible.

  • Try and include a section of bulleted points in each of your write up.

  • And last but not the least, DO NOT promote anything directly. DO NOT sell anything.


That’s pretty much everything you need to know to get yourself started with content writing. But above all, your passion for writing to aid in digital marketing must be there to keep yourself intrigued in your work. Happy writing!

Sudipto Das

Sudipto writes technical content periodically for softz solutions and backs it up with extensive research and relevant examples. He's an avid reader and a tech enthusiast at the same time with a little bit of “Arsenal Football Club” thrown in as well. He's got a B.Tech in Electronics and Instrumentation.

Follow him on twitter @SudiptoDas1993

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