Content Optimization – A brief discussion

What is content optimization? Optimize for whom? Is it different from on-page optimization? How to optimize content? Well, let me answer one by one.

What is content optimization?

Content optimization is the process of presenting the content of a website in such a way so that it becomes useful and attractive for the users and easy to crawl for the search engines. And here comes the next question – optimize for whom?

Why content optimization? Optimize content for whom?

First priority is readers of course. Present the content in a proper way so that your readers find it easy to comprehend. At the same time, make it understandable for the search engine bots too. Especially when you are dealing with non-textual content such as image or video, you have to be very careful on how to make it understandable for the search engines.

Is it different from on-page optimization?

It is a part of on-page optimization; but on-page optimization includes many other things. When we discuss content optimization, we just talk about the part within and .

And then comes the most important point – how to do this. Let’s see:

How to optimize content?

1] Know how people read web pages. Process of reading a web page on computer screen is different from that of a book or newspaper. Short and simple sentences and small paragraphs make web content more readable for human beings.

2] Arrange the entire text under various headings; use H1, H2 and H3 tags for the headings and sub-headings.

3] Use keywords in the content and in H1, H2 and H3 tags. Do not put in keywords in the page content so that it looks like keyword stuffing; maintain a healthy keyword density. You can just think of various words that your readers may use while searching the type of product, service or information you offer and use those words in the text; it should make sense!

4] If you are linking to another page of your website or an external website, use meaningful words as the link text. This will help your readers understand where they will be going.

5] Use link title attribute properly to help your readers know about the destination.

6] While presenting image, make sure the alt attribute and image title attribute are properly used; put meaningful and relevant text in image alt and title attributes. This will not only help the users understand the image, but help search engines to tag the image properly.

7] Use relevant terms as image file names; this may increase the chances of the image to appear in the image search.

8] If you are showing content in video, use proper tags or place a transcript just below the video. This will be helpful for those who are physically challenged; good for search engines too.

Do you want to add more points here? Feel free to comment.

Sandip Kar

A Tech Graduate by education, a Digital Marketing expert by profession and the Founder and Owner of Softz Solutions & Co. Pvt Ltd. , Sandip Kar defines entrepreneurship at its level best. He is also a founder of Brishti Technologies – an Online Marketing company that runs multiple web based businesses such as MyPrivateTutor (present in 9 countries), Tenderroots, Wizert  and more.
Started as a SEO service provider in the year of 2001, Sandip Kar has been successfully managing thousands of top International clients till date, all across the US, UK, Australia, Ireland and India. He specializes in the fields of Organic SEO, Social Media Marketing, website design, development, promotion and management- all form of online marketing ventures.


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