5 Essential Tools to Create Exceptional Content

Content plays a key role in every business strategy. With a number of marketing techniques flooding the brand promotion hemisphere, it has become imperative for content to keep up.

A good marketing strategy relies on quality content. This is because a perfectly matched content has the potential to:

• connect with customers

• spread awareness of products and services

• boost conversion

Demand for good content has increased rapidly. In fact, 72% B2C marketers are producing more content than they were doing a year ago.

However, creating great content consistently isn't a very easy job. With smart and adaptive content taking the lead, it has become quite important to stay on top of the game. This is why kick-starting your content creation efforts is the need of the hour.

There are plenty of tools out there to make this effort a complete success. Let's look into a few.

1. LinkedIn Pulse

Has the content curation strategy been a setback for you? Not anymore. LinkedIn Pulse is a power app that brings customized newsfeed at your fingertips. The interface is user-friendly and the app is pretty adaptive. It takes a cue from your reading list and the people you follow, to bring to you tailored recommendations.

• You can easily browse through the trending topics to locate a content idea in the mix of news bites.

• You can also sign in with your LinkedIn account to like, comment on or share articles with your network.

With its smart notifications and adaptive features, LinkedIn Pulse is a must-have tool.

2. Tweak Your Biz Title Generator

Did you know that 8 out of 10 people will read your blog's title, but only 2 will read the rest of the content? Therefore, if the title of your article isn't magnetic enough, you are missing out on most of your viewers.

The Tweak Your Biz Title Generator has the potential to make the title the least of your worries. It generates a wide range of titles for blog posts, spread over 13 categories to choose from.

3. Evernote

Clutter can eat into our everyday work and pollute the quality considerably. Therefore, organization is of utmost importance. Evernote is one the best organizational tools around. Evernote brings a number of useful features to the table.

• It helps to keep track of your content ideas and editorial calendar on the go.

• It automatically saves and syncs your work across all devices as you write.

• Its easy-to-use interface scores a biggie in the usability front.

Be it writing notes, storing a list of inspirations or jotting down ideas, Evernote will never let you down.

4. Grammarly

In the rush to complete an assignment within the deadline, we all tend to make a few occasional slips here and there in an article. But what we fail to realize is that grammar and spelling errors can affect content marketing strategies negatively, washing away the efforts. This is where Grammarly comes in.

• The Grammarly proofreader is an all-round grammar tutor that points out the mistakes in your article along with convenient feedback.

• It scores brownie points in the accuracy front. It can perform a thorough spelling and grammar check while offering synonyms for vocabulary improvement as well.

• The interface is quite user-friendly too. Every feature that Grammarly offers is pretty much self-explanatory.

In addition, you can also learn a thing or two from its personal grammar handbook.

5. Copyscape

Copyscape is a must-have tool for every writer planning to make it big in the industry. It is a very useful plagiarism checker that sifts through the Internet to bring up matches, if any.

All you need to do is copy and paste your article in the space provided and hit 'Search Internet'. The matching results will show up as a list. You can click on 'Compare Text' to locate the portions that have caused a beep on the radar.

It is quite important to test out the originality of a content before publishing it to avoid duplication. And Copyscape does a fantastic job in doing it with admirable dexterity. The Copyscape Batch Search allows a plagiarism check on up to 10,000 URLs at one go.

While these incredible tools can ease the process of content production, the content creator is still the one with the upper hand. It is still your job to understand the requirements of your client or the ongoing trends of the industry and churn out exceptional content accordingly. These tools will only help you do it well.

Remember, at the end of the day, you are what you write.