A comprehensive list of 12 of the most effective and free SEO tools

A comprehensive list of 12 of the most effective and free SEO tools

A decent SEO tool can make all the differences in the world if it’s implemented the right way. In fact, effective search engine optimization begins with having the right set of tools to tackle the project in hand.

Fortunately, a number of free and amazing SEO tools are available on the internet that you can use to your benefits. Here are a few.

1. Google PageSpeed Insights

Through this tool, you can check the speed as well as the usability of a site on multiple devices.

Simply enter the site URL and this tool will check the performance and the loading time of the site for desktop and mobile devices. This tool may also come up with suggestions of improvement for the site to improve user experience on both desktop and mobile platforms.

2. Keywordtool.io

This tool is capable of giving you more than 700 keyword ideas on basis of a single keyword.

Just enter a keyword and this tool will come up with a string of long-tail keywords related and relevant to the one you entered into it organized in an alphabetical order.


Say you entered “twitter tips.”

The tool will come up with things like-

  • twitter tips and tricks

  • twitter tips for business

  • twitter tips 2015

  • twitter tips and tricks 2015

  • twitter tips for nonprofits

and so on.

3. Google Analytics

This tool’s capable of giving you a comprehensive web statistics and search insights of your website.

Google analytics helps you to track almost every bit of traffic you can imagine on your website. This tool also provides you with a number of keyword insights that people use to get on your page. Such things can definitely come handy for you in the long run.

4. Open Site Explorer

The main function of this tool is comprehensive link analysis.

The free version of this tool gives you a rapid look at the most impactful links that come in your way. At the same time, it also gives you a view of your most linked-to pages.

5. Google Trends

A quick search through Google Trends can give you the opportunity of knowing the rise of potential SEO opportunities and terms of your content.

It’s capable of showing whether the SEO terms in your content would gain more interest in future or not. Basically it’s a tool based on predictability; nonetheless, it’s effective at the same time.

6. Google Keyword Planner

Use this one to know what people actually search for on Google.

Enter a keyword or a group of keywords, and Google can return almost all sorts of helpful statistics to guide your:

  • monthly search volume,

  • keyword strategy,

  • competition.

7. QuickSprout Website Analyzer

You can use this website for full analysis of your website.

The QuickSprout Website Analyzer tool is used to take a comprehensive glance at just about everything such as:

  • SEO optimization,

  • Speed,

  • Tags,

  • Social,

  • Links,

  • Competitor comparisons,

  • Keywords.

8. SimilarWeb

The SimilarWeb tool is used to view site statistics for any domain.

You can use this tool to compare traffic between two separate websites. It’s also the apt tool for competitor research.

9. SERPs Rank Checker

Through this tool, you’ll be able to see your site ranks on basis of certain terms.

You can check your rank through two ways:

  • You can input your website and the keyword and see your rank.

  • Or you can even leave the field for website blank to view a top-to-bottom comprehensive result for keywords.

10. XML Sitemaps

The XML sitemaps can be used to build a sitemap.

Just enter the URL of a site and a few other optional parameters and the XML sitemap tool will create a sitemap that can be uploaded to Google Webmaster Tools.

11. Browseo

Through Browseo, you’ll be able to see a website the way a search engine sees it.

Just enter the URL of the site and the tool will reveal your website the way the search engine algorithms see it.

12. SEO Site Checkup

The SEO Site Checkup can be used to run a fast audit of a site and check for proper tags. Any error, if any can also crop up through this tool that you can rectify as per your convenience.

Hope this list comes in handy for you. I will extend this list later if possible. But for now, it’s time to bring this to an end. Ciao!

Sudipto Das

Sudipto writes technical content periodically for softz solutions and backs it up with extensive research and relevant examples. He's an avid reader and a tech enthusiast at the same time with a little bit of “Arsenal Football Club” thrown in as well. He's got a B.Tech in Electronics and Instrumentation.

Follow him on twitter @SudiptoDas1993

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