8 Extraordinary Things That Can Be Done On Google Analytics
- Jan 31, 2017
- Sudipto Das
Google Analytics 5 has made the task of data analysis a lot easier and more convenient with its new visualization and organization features.
In here, we have listed 8 magnificent features of Google Analytics that you can implement for easy data analysis, thereby improving your website content and user experience.
1. You can see your most significant analytics data at first glance
You might have a preference for a certain piece of data that you want to glance at moment’s notice when you log in to your Google analytics profile.
If you have one, you can easily set it up on the area called the “Dashboard.”
You are free to create multiple dashboards; each of them can contain more than one widgets. If you want to create a new dashboard, you just have to go under the option called “Dashboards” in the menu bar of the analytics and select “New Dashboard.” After that, you can add any widget of your choice.
2. Find out your campaigns that bring in the most traffic and the conversions
You must be wondering about your marketing campaigns that are successful in bringing in the most traffic to your website. If you are intrigued to find out the same, you can look into the advanced segments part of the analytics.
To create an advanced segment, simply click on Advanced Segments dropdown menu and hover to the New Custom Segment.
3. Determine the location of your best visitors
You will be able to track the demographics of your visitors through Google analytics.
The entire task is just a piece of cake. Just go to the Visitors menu and see the “location” demographics of your visitors.
In here, you’ll be able to visualize your world-wide statistics which is inclusive of the average time spent by your visitors on your site and the bounce rate of visitors from different countries.
4. Know the things that people search on your website
Most SEO experts or users know about the keywords that bring those prized visitors to the sites from search engines. But that’s pretty conventional and you can certainly take it a step further.
If your site displays a search box, find out the URL of the search box first.
For example: http://www.futurite.in/blog/?s=chat
Once you get that URL, go to the settings wheel icon at the top right corner of the analytics menu bar and click on it. Go to the Profile settings and under “site search settings”, click on the option to track site search and enter your query parameter(s) that you want to track accordingly.
5. Know the places where your visitors click the most
You might be intrigued to know about the zones on your website where your visitors click the most; right? It can easily be checked with Google Analytics.
In-Page analytics option under the content menu is capable of informing you the percentage of clicks happening on each internal link on your website.
6. Know your top website content
Your website probably has a few pages that have lower bounce rates than that of the others. Meaning, these pages are capable of keeping your visitors the longest when compared to that of the others.
Through Google Analytics, you’ll be able to track these top pages easily. You’ll be able to see your top pages easily by going under the Content menu and clicking on Pages under the option called Site content.
7. Know the pages that are performing the worst on your website
Similar to the way mentioned above (in point 6), you will be able to see the worst performing pages of your website.
In the content menu section, you can check your top exit pages. These top exit pages are the ones that perform the worst.
8. Know whether you need a mobile website or not
Wondering whether you need a mobile version of your site or not? Look no further than Google Analytics. It can easily inform you whether it’s the right time to delve right into the mobile technology or not.
You’ll see an option called “Mobile” on Google Analytics from where you’ll come to know about the percentage of visitors to your site from mobile devices. The key here is to analyze the average time spent by the mobile traffic on your site.
If average time’s low and bounce rate’s high, you’ll realize that you are losing a big chunk of your mobile traffic. A mobile website can definitely come in handy in such situations.
You can analyze almost everything on Google Analytics through proper planning and proper resources. From setting up a goal for your site to analyzing traffic data, you can do almost anything related to research on Analytics. With that, we’ll bring this article to an end. Hope you had a good read.
Sudipto writes technical content periodically for softz solutions and backs it up with extensive research and relevant examples. He's an avid reader and a tech enthusiast at the same time with a little bit of “Arsenal Football Club” thrown in as well. He's got a B.Tech in Electronics and Instrumentation.
Follow him on twitter @SudiptoDas1993
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