8 Definite Reasons as to Why Your Website Should Be Responsive in Nature

8 Definite Reasons as to Why Your Website Should Be Responsive in Nature

Responsive web designing has suddenly become the buzz of 2017. This has happened especially because of the benefits that come with it. In this article, we’ll go through a few reasons as to why having a responsive website is crucial for your business to succeed in 2017. But before we delve deep into it, we would like to explain a few of the basics first. So let’s begin.

First things first: What’s the basic difference between a mobile design and a responsive web design?

Standing in 2017, we can say that there are 2 major methods for creating a mobile website. These are:

  • A responsive web design

  • Design based on mobile templates

Responsive designing requires you to have only one website programmed for screen adoptions, no matter what the size of the screen is. Meaning, your website will look as good on HDTV as that of a mobile phone.

On the other hand, a mobile template is an entirely different entity and will require you to have a separate mobile-only website for all your mobile users. Mobile templates are also meant for specific sites and specific screen size.

Hence, it’s a no-brainer to say that a responsive web design is far better in comparison to that of a mobile template.

Anyway, it’s time we get back to our original topic now. So here it begins.

Why should your website be responsive in nature?

  1. Mobile usage is on the rise

This perhaps won’t come in as a surprise for you because this is a pretty well-known fact today. Mobile traffic is significantly on the rise in comparison to that of desktop users. The following stats should throw more light on the matter.

  • More than twenty percent Google searches are now done on a mobile device. So this means that if you don’t have a marketing strategy for mobile users, in particular, you will be missing out on a whole lot of potential business.

  • More than half of local searches were done on mobile devices in the year of 2012. Standing in 2017, it can easily be said that this number has steadily grown over time.

  • In the US, 25% of internet users access their internet only on their mobile device.

  • Mobile experience helps to create the maximum impression on individuals in comparison to desktop or laptop experience.

  • More than 36% of global emails are opened on mobile devices alone.

So you see that to improve your business, in the long run, you must develop a sound strategy to increase your customer reach on the mobile web. A responsive website can help you a lot as far as that particular aspect of your business is concerned.

  1. Responsive websites have a better UX in comparison to that of a mobile website

According to Google Insights, if a user lands himself/herself on your mobile site and doesn’t see the things that s/he is looking for, there’s more than 61% chance for him/her to leave your site immediately without any further ado.

At the same time, it is also said that 67% users are more like to buy something from your site if the site provides them with an improved user experience, in general.

A responsive website can significantly improve the UX of a website no matter what the device is. So you see the benefit is right there for the taking. But are you really up for it? Now that’s a question that’s still in need of an answer.

  1. Responsive sites help to improve SEO rankings on a search engine results page

According to Google, responsive sites perform better in SEO rankings in comparison to the ones without.

Along with that, there’s also the fact that Google likes responsive sites using single URLs (for both mobile and desktop users) more in comparison to that of mobile templates (where separate URLs have to be used for mobile and desktop users, in particular).

Both of these can have a huge and in improving your site SEO ranking on a SERP. The higher the ranking, the better it is.

So that brings us to the end of this part for now. We’ll be coming up with a part 2 ASAP. Till then adieu!

Sudipto Das

Sudipto writes technical content periodically for softz solutions and backs it up with extensive research and relevant examples. He's an avid reader and a tech enthusiast at the same time with a little bit of “Arsenal Football Club” thrown in as well. He's got a B.Tech in Electronics and Instrumentation.

Follow him on twitter @SudiptoDas1993

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