7 Facebook Advertising tips for your Digital Marketing Endeavors

7 Facebook Advertising tips for your Digital Marketing Endeavors

Social networking sitesare considered one of the best digital marketing platforms. They give you the best opportunity to showcase your products to the masses in general.

To utilize this opportunity in the best possible way, you need to follow a set of systematic rules for your service/product promotions.

Here are a few tips related primarily to Facebook advertising that can come in handy for you.

1. Determine your business goals

You must determine your business goal first. You must be clear and certain of your goal.

Soon afterwards your main concern should move over to the objectives. So what are your objectives?

  • Do you want more engagement on your facebook posts?

  • Or clicks to your target page is your main concern?

Whatever, it might be, chalk them out and then take actions accordingly. A systematic plan can be a solution to a host of problems.

2. Decide the type of your Facebook campaign

The type of you campaign depends completely on your goal.

You have many choices though. Some of them are: giveaways, sweepstakes, contests (ranging from photography to quizzes to writing) etc. Choose the type wisely.

Always remember the main purpose of this is to ignite interests in audience and increase engagement.

Things that you should consider before deciding on the type of your facebook campaign are:

  • Type of personality of your target audience.

  • Geographical locations.

  • Their emotions be it religious or political. DO NOT delve into controversy though.

3. Plan your Facebook engagement

Once you decide the type of your facebook campaign, your next step should be to plan the possible audience engagement on your facebook posts, advertisements, videos etc.

Your main motto is to find out the ways that brings out positive responses from the audience capable of influencing their buying behaviors.

This can only be achieved with quality posts and relevant content. Try not to attract fake followers because they will only drain your limited resources.

4. Incentives to targeted audience

In simpler words, give your audience offers that they simply can’t refuse. You have to do a little bit of research on the buying patterns and the things that are bestsellers on your platform.

Then give them offers, coupons etc. such that your posts get crazy likes and shares among the masses. You will definitely benefit from this in the long run.

By doing these things, you will make your audience feel treasured and cared for. And you will definitely see a fair share of them return the favor to you.

5. Put more stress on visual content

According to recent stats, more than 40% of people respond better to visual information and content than simple plain text.

Pleasant pictures are preferred by customers, readers and more importantly the marketers.

Visual content has the immense potential to increase customers, leads, prospects as well as sales. Thus, if you invest heavily in visual content such as infographics, clean memes, videos etc., you will definitely be at a benefit.

6. Define your limitations

You must know that Facebook does have some in-built limitations.

Facebook was initially built for friendly interactions between friends and relatives. Nowadays, it has evolved into a marketing platform but that doesn’t mean that the initial objective has changed.

If your campaign has a Facebook presence, you must expect angry and unhappy customers abusing a few of your products/services for defects or for any other reason.

You have to instill proper tactics to handle this situations. These abuses can easily turn off your prospective clients/customers. Take necessary measures to solve your customer issues as soon as possible.

7. Be creative and stay original

This is easier said than done. But always remember that being original is the key to success.

Be creative as much as you can. You will definitely be surprised with the results.

Using duplicate content will do you more harm than good. Let your imaginations run wild and see your business getting a whole lot of success which should be way beyond your initial expectation.


Facebook is a powerful platform to market your goods to the masses in general. If you can use it the right way, you will definitely get positive results in your favor. The seven tips highlighted above can come in handy for you. With that, it’s time to bring this article to an end. Hope you had a good read.

Sudipto Das

Sudipto writes technical content periodically for softz solutions and backs it up with extensive research and relevant examples. He's an avid reader and a tech enthusiast at the same time with a little bit of “Arsenal Football Club” thrown in as well. He's got a B.Tech in Electronics and Instrumentation.

Follow him on twitter @SudiptoDas1993

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