6 incredible reasons for your small business to get into blogging

6 incredible reasons for your small business to get into blogging

The main goal of any business’ digital marketing strategy is to drive in more relevant traffic to their target pages and generate as many leads as possible. This is where blogging comes in because that’s one of the most inexpensive ways of driving in more and more traffic from reputed search engine platforms

In here, I have highlighted a few exceptional reasons for which your business should get into blogging ASAP to get effective SEO results. Let’s go through them without further ado.

1. Blogging gives your search engine optimization results a huge boost

From the digital marketing point of view, something that generates decent SEO results is considered nothing but invaluable. And if the very same thing is considered to be inexpensive from the financial point of view, it’s going to be the icing on the cake.

Blogging fulfills all those two categories mentioned above. It is inexpensive on one hand and effective on the other because it can boost your SEO results substantially if you do it the right and honest way.

All major search engines are built to prioritize relevant and fresh content. Blogging gives you the opportunity to provide them with fresh content periodically as per your convenience. This benefits your site tremendously in getting high search rankings on major search engines.

Effective digital marketing you wanted; effective digital marketing you’ll get.

2. Blogging helps you to connect with your visitors or potential customers

Blogging gives you the opportunity to interact with your site visitors. You can accomplish this by placing several questions on your blog and asking your readers to reply back in the comments section below.

This creates a credible impression of your site to the reader. Your readers feel valued when they spend a bit of time on their platform. This also helps to build the trust between you and your readers.

You can also use the platform to gain considerable insight into your readers. So is there something not to like? Guess not!

3. Blogging helps your business to emerge as a leader

No matter how small your business, blogging gives you the platform to make it big out there. By sharing information with the community, your site becomes nothing less than a knowledge hub for your audience, in general.

This makes your business a standout among the crowd, increasing your credibility and brand value at one, and the same time.

4. Blogging gives your company a voice

Your company’s brand identity usually lies in the form of a logo on products or banner ads. It’s time you give it a voice. Make it some sort of a live entity.

The best way to do that is to connect with your audience through regular blog posting based on relevant and interesting topics. By doing so, you are also giving your audience a platform to voice their opinions. If you can do it right, you can create a small but popular online community in no time.

5. Blogging can give your inbound traffic a significant boost in the right direction

I already said above that blogging can be the main tool in your arsenal to improve your SEO results. Thus, it becomes pretty obvious that regular blogging does give the rate of your incoming traffic a significant boost.

Studies show the fact that business involved in regular blogging (say more than 10 posts a month) get 5 times more inbound traffic in comparison to the ones who don’t blog at all.

6. Last but not the least, it helps you to contribute

Okay, I am not talking particularly from the business point of view especially when this last point is concerned. I am specifically stressing on the fact as to how you can make a bit of difference in the world with a simple share of information.

Blogging gives you the platform to contribute your knowledge and enlightenment regularly to the internet community in general. Your blog page also gives others the opportunity to share their opinions and insights. This makes your site some sort of a knowledge sharing platform to the people in general. Now that’s an honorable job; isn’t it?

There’s a saying that do not always be a consumer of information. Learn to produce a fair bit as well. Blogging aids you a lot in that.


So what are you waiting for? Get a simple blog page on the internet and start off ASAP. You will definitely be benefited in the long run.   

Sudipto Das

Sudipto writes technical content periodically for softz solutions and backs it up with extensive research and relevant examples. He's an avid reader and a tech enthusiast at the same time with a little bit of “Arsenal Football Club” thrown in as well. He's got a B.Tech in Electronics and Instrumentation.

Follow him on twitter @SudiptoDas1993

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