6 Absolute Reasons For Which Seo Is Considered A Necessity For Your Website
- Mar 03, 2017
- Sudipto Das
SEO or search engine optimization is considered an ace in the hole for taking your business website to the next level.
Many business ventures consider SEO as an avant-garde form of expense. They see search engine optimization as a form of luxury. But that notion is completely wrong especially when you look at the high ROI factor associated with SEO.
Getting a high rank on Google guarantees high traffic that has high possibilities of converting into leads. From these leads, you can convert a substantial number into customers. SO everything stays in your favor; isn’t it?
Let’s go through a few definite reasons for which SEO is considered a necessity rather than a luxury for your website.
1. SEO’s NOT an expense; it’s an investment
Like I said before, SEO has a high ROI (return on investment). By tying SEO with web analytics data, you’ll observe specific keywords having great conversion rates.
Such conversion rates will result in improved ranking on search engines. And improved rankings result in increased flow of traffic; exactly what the doctor ordered.
So if you get it right, the returns can be tremendously stupendous.
2. SEO helps to build up your brand value
Branding’s often costly, complex and chaotic.
You always hope on luck to build up your brand value. For developing your brand value, you have probably thrown many things at customers. Did they work? Well some did probably. But did you include SEP as a part of your branding plan?
SEO can aid you a lot in building up that brand value you dreamt of in the past. An established branding automatically instills credibility, which in turn results in more business.
3. SEO’s capable of making you ubiquitous on the internet
Getting a top SERP (sear engine result page) rank is a big “thumbs up” for your business.
Think of it this way. Imagine an Olympic sprint. The one who wins the gold medal is the champion. The ones who come 2nd and 3rd win the silver and the bronze respectively. But what about the rest? They also participated, didn’t they?
Similar things happen in case of search engine ranking. The top spot receives 36.4% of all clicks. The 2nd spot gets 12.5% and the 3rd takes about 9.5%. From there it declines substantially.
So your main target should be to get your website on top of the search results. SEO can help you achieve that.
4. SEO helps to attract relevant traffic having high conversion potentials
Through SEO, you are guaranteed of getting at least one thing i.e. internet traffic. And the best thing is that you’ll be getting relevant traffic through SEO, if it’s done the right way.
Through keyword analysis, you’ll be able to find out the size of the market. Through more targeted keywords and some deductive reasoning, you will be able to find out your competitors.
Without the proper use of SEO, your business will just be a needle stuck in a haystack. You have to stand out. You have to make yourself known. SEO can be your weapon for that seemingly-impossible task of yours.
5. SEO’s one of the most cost-effective forms of digital marketing
SEO’s an inexpensive, yet effective form of online marketing having a high ROI value. It’s more than capable of giving you results for every dollar you invest into it.
What makes SEO unique?
Your design, web hosting and content creation costs are similar. It doesn’t matter whether your site’s visited by hundreds of people or thousands of people. You have to pay the same amount.
Your marketing costs are also identical.
SEO’s not going to burn a huge hole in your pocket; you can remain assured of this fact.
6. Last but not the least, SEO’s a necessity, not a luxury
SEO is not an icing on the cake anymore. It’s a significant ingredient of the cake itself.
You have got yourself a wonderful website. But there’s no use if you can’t tell the world about it. SEO’s your ace in the hole for that exact purpose.
So stop procrastinating further and go for SEO ASAP. You’ll definitely benefit in the long run.
Sudipto writes technical content periodically for softz solutions and backs it up with extensive research and relevant examples. He's an avid reader and a tech enthusiast at the same time with a little bit of “Arsenal Football Club” thrown in as well. He's got a B.Tech in Electronics and Instrumentation.
Follow him on twitter @SudiptoDas1993
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