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Local Search Engine Optimization

If you want to make the most of Google's Universal Search results, you need to understand how to create killer listings in Google Local. Why? As the screenshot below illustrates, Google Local can and often will dominate what's seen above the fold?

Important points:

• We need to understand that local search is a socially driven tool. The more reviews and feedback users provide, the more likely Google will be to promote your listings. So - Just how can we go about encouraging reviews on Google Local? First off, start by asking our customers. Reward positive reviews with a coupon, savings or free promotion.
• Google understands of local search results reach beyond the information you provide directly to them.

Softz Solutions specializes in local search listings and their optimization. Of course, Clients have to pay these providers, but in return they'll get your listings up to par with the competition and even provide some clear reporting on how effective their listings are.

Our Local SEO scope covers the following:

Create a Gmail alias

Identify 4-6 best keywords lwhich shows Google Local packs for client service areas

Write a optimized title and description

Optimize some photographs and upload to Google Maps

Create a short video and upload to YouTube and then submit to Maps

Enter additional information for client

Specify office hours, payment methods

Create FREE coupon if available

Submit listing and notify client to check for Google PIN through PostCard

Get PIN from client and validate listing

Ongoing work:

Submit website to various local business directories and yellow pages

Try to get some reviews from customers

Total time required: 2-3 months