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Home » SEO Resources » SEO Tips & Information » Keyword Research Tips

Keyword Research Advice

How did you reach this page?

Normally there can be three ways to reach a webpage:

Organic Search – You used some words like "keyword", "keyphrase" or "why keyword research" or "how to do keyphrase research" or "keyword research" or "What is a keyword" or something like them in your search engine (like Google, Yahoo, MSN etc.). And from the results offered by your search engine (SERPs), you reached this page.
Web Reference – You got a link to this website or this page in some other web page and thought of giving it a look for related information.
Offline Reference – One of your friends told you about this page and you dropped in directly or you heard about this website via some offline medium like TV, Newspaper, Direct Mail etc.

The words that you used to reach this page via organic search are commonly known as keywords (also known as keyphrases or key phrases) and the majority of online business depends on it.

Why majority of online business depends on visitors from organic search?

Because it is the cheapest mode of online business operation (sales) as you do not need to spend huge amount on advertisement or to buy links.
Because it provides an opportunity to your website to reach thousands of visitors directly.

Why did your search engine send you to this page?

Because search engine found this page worthy to recommend for those keywords.
Because this page was created on and around this key words (keyword density)
Because the incoming links to this page have these words as anchor text

Why your site needs to concentrate on keywords?

The primary reason of concentrating on specific group of key phrases is to get targeted visitors. And targeted visitor means better conversion rate and ROI.
You can minimize the number of redundant visitors

Do you need to be a SEO expert to find your own key phrases?

No, you do not need to be a SEO expert but you must have great research skills with enough knowledge of different keyword research tools. However, you must remember that the best keywords may change over time and the research for the best keyword combination should continue on regular basis.