Your Data – your Lifeline…How to Manage All In SEO World
In the consumer world managing you data is tough, think about it this way— Marketing, It, Operation and you will have to appoint Sub –Managers under it too. So your profitable business becomes one heck of a lot complicated stuff.
Here comes your SEO provider to your rescue. The face of SEO is changing….now SEO is not only just giving your clients links, but this service now includes..Managing your client’s product data and often work at an intersection of IT and Marketing infrastructure.
If you can constantly manage the whole process, then you can term yourself out that your Seo Business policy is correct and it is moving towards to the right direction. Now how will you manage or what are the process involved in this managing stuff an all that.
- Create some Unique and “Readable” content about your products
I think I don’t really need to go in all details with this point. Today even a market –toddler know the essentiality of the content of you page..that includes your product catalogue too. More over keeping aside the SEO things about content, you need good, content to educate your leads and to woo them to become your customers. In Internet world, content is the only way of “talking” to your customer..Or to your lead so create them with some time and make them informative.
- Create an online Distribution system for your Content
Now that you have your fresh, unique product data..You need your network to syndicate them. Your website is just a single page or a group of pages in this vast ocean of information network. So to really get some conversion you need to syndicate your unique information to credible sources which ion term will create the buzz that you need. There are various methods to syndicate content…you can create RSS feeds, or XML feeds or video sitemaps..it really depends on which network you are actually targeting to.
- Categorize your customers
This is perhaps the most overlooked process in all SEO world. You can sell a Minivan to a teen. This process sounds simple…But it is the hardest part of all the business process. To find your niche customer base is like hitting the holy grail of consumer world. If you can find a targeted customer base and you can successfully target them you can pat your back and say to yourself that..Yes you now have a market.
- Finally track your sales and conversion
This last bit is also known to all, I mean everybody knows that you have a monthly budget for your SEO and online marketing. When you are beginning a campaign you should track it so that you can measure the ROI on your expenditure. You should track whether your campaign is targeting your desired customer base or not. Since sporadic marketing will have little or no effect, it is always necessary to funnel your effort to a small zone to reap the most benefits out of it.
Overall the above are the most evident four points to evaluate your total Internet marketing procedure. There are countless Knicks and knacks in to this whole system and the process continuously evolves as you get the trends and data on your ongoing campaigns.