Video optimization, that is optimizing the video content in a way so that it shows on SERPs and is able to drive more targeted traffic to the site – is the emerging trend in online marketing. Why Video for online marketing? The reason is… “Videos have a 41% higher click through rate than their plain text versions in universal search results“

Search Engine Optimization used to be considered as the process of making a website visible in the organic web search. But can you ignore Image Search, Video Search, Blog Search any more?

SEO 2.0 covers them all. Businesses that are looking for web presence should not miss the other verticals of web search. Image optimization, video optimization, blog post optimization and organic search engine optimization – the combined effect of all can only help to achieve a strong online presence.