Video optimization, that is optimizing the video content in a way so that it shows on SERPs and is able to drive more targeted traffic to the site – is the emerging trend in online marketing. Why Video for online marketing? The reason is… “Videos have a 41% higher click through rate than their plain text versions in universal search results“

Article marketing and video marketing are two aspects of online business promotion which are very common and very popular as well. The reason is that both are free and both are capable of pulling in visitors if properly targeted with related keywords.