Local SEO is becoming important for small businesses with increasing need to be easily found by local customers. And with renewed features and Google Maps, Google Places has made local SEO much easier for local vendors.

Bing-Yahoo merger, what was a rumor last year in 2009, is now a reality. As per the ‘Yahoo! and Microsoft Search Alliance’ the deal encompasses “search (web, image and video), search advertising and contextual advertising”. Microsoft Bing will provide web search, video and image results to Yahoo while Yahoo will “continue to enhance the search results page”. And it is Microsoft Bing’s adCenter that is to be used for PPC advertising.

Location sharing is the latest trend that caught on with the social networking sites with Twitter and Facebook leading the race. But the question is, how much effective it is going to be?

Though not very new, page segmentation analysis for search engines has come into focus in the recent past. Page segmentation implies how search engine divides a web page into separate blocks to analyze each segment independently. It helps search engines to sort out the main sections of the page and focus on it while weed out the accessories like navigational elements, header, footer, etc. However, introduction of HTML 5 has brought this issue on the surface once again.

SEO is nothing but a marketing tool. A super-talented marketing expert cannot promote a product or service if he does not understand how the product works and what are the special features it has. And to market the product creatively, the marketer should have a solid knowledge about the product. When you do SEO, you have to understand your client’s website. Few basic things you have to do before starting SEO for a client:

Websites are for your visitors; it is always recommended to write content for the visitors, and not for the search engines. It is true that you have to keep few parameters in mind while writing web page content; otherwise, search engines will not be able to send traffic to your website. But that should not be your sole objective.

It is the reader who goes through the website content and then buys the product or service you are selling. So write for them, address their requirements and make the content presentable and informative so that they find it appealing and helpful.

Are you one of those who believe that Social Media cannot return satisfactory profit and that investing in Social Media is a total waste of money? Then this post is for you!

You simply cannot ignore social media anymore; if you do then you are going to lose something for sure. Google has integrated real time search with its web search. Logged in users can see relevant updates from their social networks.

What is content optimization? Optimize for whom? Is it different from on-page optimization? How to optimize content? Well, let me answer one by one.

What is content optimization?

Content optimization is the process of presenting the content of a website in such a way so that it becomes useful and attractive for the users and easy to crawl for the search engines. And here comes the next question – optimize for whom?