Location sharing is the latest trend that caught on with the social networking sites with Twitter and Facebook leading the race. But the question is, how much effective it is going to be?
Though not very new, page segmentation analysis for search engines has come into focus in the recent past. Page segmentation implies how search engine divides a web page into separate blocks to analyze each segment independently. It helps search engines to sort out the main sections of the page and focus on it while weed out the accessories like navigational elements, header, footer, etc. However, introduction of HTML 5 has brought this issue on the surface once again.
SEO is nothing but a marketing tool. A super-talented marketing expert cannot promote a product or service if he does not understand how the product works and what are the special features it has. And to market the product creatively, the marketer should have a solid knowledge about the product. When you do SEO, you have to understand your client’s website. Few basic things you have to do before starting SEO for a client:
Websites are for your visitors; it is always recommended to write content for the visitors, and not for the search engines. It is true that you have to keep few parameters in mind while writing web page content; otherwise, search engines will not be able to send traffic to your website. But that should not be your sole objective.
It is the reader who goes through the website content and then buys the product or service you are selling. So write for them, address their requirements and make the content presentable and informative so that they find it appealing and helpful.
Are you one of those who believe that Social Media cannot return satisfactory profit and that investing in Social Media is a total waste of money? Then this post is for you!
You simply cannot ignore social media anymore; if you do then you are going to lose something for sure. Google has integrated real time search with its web search. Logged in users can see relevant updates from their social networks.
What is content optimization? Optimize for whom? Is it different from on-page optimization? How to optimize content? Well, let me answer one by one.
What is content optimization?
Content optimization is the process of presenting the content of a website in such a way so that it becomes useful and attractive for the users and easy to crawl for the search engines. And here comes the next question – optimize for whom?
Search Engine Optimization is a process of promoting your website on the web by making it more user-friendly and search engine friendly. To be honest, users are more important than the search engines; however, you cannot ignore the search engines as well. Hence, do not try to fool the search engines OR apply any technique [...]
In 2010 you just cannot ignore the power of internet. Whether you are a business owner in USA, UK or in India – you must have a website to establish your web presence. If you are still not convinced, just click on the link to check internet usage statistics of the world. Remember the computer [...]
The term Internet Marketing covers a lot of activities. The definition of internet marketing is simple: marketing products or services over the internet is called internet marketing. Simply put, anything done to promote a product or service on the internet can be called internet marketing. The activities done to market a product or a service [...]
Reporting is an important aspect of all jobs; and it is an integrated part of SEO projects especially when you perform search engine optimization for clients. As a professional SEO specialist you have to remember that not all your clients understand SEO. Regular reporting can actually help you maintain transparency. Basic elements of SEO reports [...]
