Local SEO is becoming important for small businesses with increasing need to be easily found by local customers. And with renewed features and Google Maps, Google Places has made local SEO much easier for local vendors.

Bing-Yahoo merger, what was a rumor last year in 2009, is now a reality. As per the ‘Yahoo! and Microsoft Search Alliance’ the deal encompasses “search (web, image and video), search advertising and contextual advertising”. Microsoft Bing will provide web search, video and image results to Yahoo while Yahoo will “continue to enhance the search results page”. And it is Microsoft Bing’s adCenter that is to be used for PPC advertising.

Though not very new, page segmentation analysis for search engines has come into focus in the recent past. Page segmentation implies how search engine divides a web page into separate blocks to analyze each segment independently. It helps search engines to sort out the main sections of the page and focus on it while weed out the accessories like navigational elements, header, footer, etc. However, introduction of HTML 5 has brought this issue on the surface once again.

Search Engine Optimization is a process of promoting your website on the web by making it more user-friendly and search engine friendly. To be honest, users are more important than the search engines; however, you cannot ignore the search engines as well. Hence, do not try to fool the search engines OR apply any technique to exploit the search engine algorithm. At the same time do not try to deceive [...]

The term Internet Marketing covers a lot of activities. The definition of internet marketing is simple: marketing products or services over the internet is called internet marketing. Simply put, anything done to promote a product or service on the internet can be called internet marketing. The activities done to market a product or a service over the internet can be called the Elements of Internet Marketing. Here is the list: [...]

Reporting is an important aspect of all jobs; and it is an integrated part of SEO projects especially when you perform search engine optimization for clients. As a professional SEO specialist you have to remember that not all your clients understand SEO. Regular reporting can actually help you maintain transparency. Basic elements of SEO reports are the details of the links acquired and the entire list of jobs that you [...]