Who need SEO Audit?

Webmasters and online business owners who want their websites to rank well in search engines should conduct a thorough SEO Audit.

Some of the webmasters stay in constant touch with SEO professionals while developing their websites so that the websites they are developing adhere to the basic SEO standards and the products become search engine friendly.

If you have developed your website in this process you may not need SEO Audit. But, if you haven’t then it is a must for you.

Steps involved in SEO Audit:

SEO Audit is niche-specific topic; however, some basic points are constant always. Here is the list:

1] Duplicate Content Check:
Make sure the content of your website is unique and has not been copied from somewhere else. Duplicate content damages ranking.

2] Optimized Meta Tags:
Page Title, Meta Description and Keywords are the important Meta tags that help search engines understand the topic of a web page. Though a lot of people believe that the Meta Keywords have lost its importance, yet, it is recommended to have optimized Meta tags on all the pages of your website.

3] Optimized Content:
Search Engines recommend using keywords in the content of your website so that the crawlers can understand the subject of the page. Excessive use of keywords may be considered as spamming and few keywords in a large content may not be effective. SEO Audit recommends the right keyword density so that you can optimize the content properly.

4] Optimized H1, H2 tags:
Use of keywords in H1 and H2 tags enhance ranking. SEO Audit process recommends webmasters optimized H1, H2, H3 tags for all their pages.

5] Optimized Image Alt tags:
Text based search engines cannot read an image file. It’s the image alt tag that tells search engine bots what the image is. Relevant image alt tag can help the image appear in image search results and can optimize the website around a particular keyword as well.

6] Sitemap:
It is like the index of your website – all the pages of your website are listed in the sitemap so that search engines can crawl the entire site easily. XML sitemap is often submitted to major search engines so that they can index the website easily.

7] Breadcrumb Navigation:
The categorical path of each webpage from the home page of the website is called breadcrumb navigation. Websites with breadcrumb navigation are considered to be user-friendly.

8] Structure of the Website:
Websites made of Flash OR with lots of images are not much crawlable. SEO Audit finds out the whether there is any technical problem with the structure of the website and recommends suitable remedies.

There are NUMEROUS other aspects that are reviewed in an SEO Audit process. Simply put, SEO Audit helps webmasters and business owners to make their websites more search engine friendly so that they become more visible in the search engines.

If you have not performed SEO Audit for your website yet, contact us today to get a free quote.

• Optimized Source Code
• Optimized Content
• Keyword Analysis
• Generating Back Links
• Directory Submission
• Meta tag Analysis

Optimized Source Code:

To have validated markup is very important from the SEO perspective. The tools that can help you to write validated markup are given below.

• The W3C Markup Validation Service
• WDG HTML Validator

Optimized Content:

It is obvious that no tool can write optimized content for you. But you can use some tools to check the keyword density of the content. The following online tools will help you to find the keyword density of your content.

• Linkvendor KeyWord Density Tool
• Webconfs Keyword Density Checker
• SEOChat Keyword Density Tool

Keyword Analysis:

Getting huge traffic for the wrong keyword will do no good to your site. So it is very important for you to know the right keywords for your site. Here are some tools that you can use to know what the right keywords are for you.

• KeywordDiscovery.com Keyword Research Tool
• Keyword Suggestion Tool
• Overture Keyword Tool
• WordTracker Keyword Service
• Google AdWords Keyword Tool
• SEO Book Keyword Suggestion Tool

Generating Back Links:

Link popularity is one of the key aspects of Search Engine Optimization. There are a number of link exchange programs that can help you to get relevant back links. But now more sophisticated online tools have been developed. Here are some tools you can check.

• Submit Express Link Popularity Check
• Web Master Tool Link Popularity Check
• AddPro Link Popularity Check
• SEO Chat Link Popularity Check

Directory Submission:

This is probably the only exception. Though there are various automated tools for directory submission it is better to avoid them because most of the directories do not accept automated submission. So you should go for manual submission.

Meta tag Analysis:

Many people say that meta tags are no more important. But I personally believe that using right meta tag can help you to rank high in search engines. The following tools can help you to analyze meta tag better.

• SEOChat Advanced Meta Tag Generator
• Web Master Toolkit Meta Tag Generator
• RankRequest Meta Tag Analyzer