Article Marketing or Video Marketing?

Article marketing and video marketing are two aspects of online business promotion which are very common and very popular as well. The reason is that both are free and both are capable of pulling in visitors if properly targeted with related keywords. However, video marketing is relatively newer to article marketing, which is there from the very beginning of online business and web promotion.

Article marketing – an overused strategy?

Initially article marketing was doing well. Many search engine marketers have made money by creating one article, stuffed with keywords and links back to main site’s landing pages and submitting it to several article directories. But increasing competition, innovation of automated article writing software and spreading of viral articles degraded the quality of content inevitably. Moreover, Google got busy in improving its search algorithms almost everyday. So, the things got tougher and an alternative was required to stay ahead in the competition.

Video Marketing as an effective alternative

With the growing popularity of social media as internet marketing platform video marketing came as an alternative. Multimedia attracts people more than a plain article. A video with sound and moving images can instantly impact viewers mind. There is no denying that video has a larger target market. So, interesting videos were created and distributed across various social networking sites and video sharing platforms for branding and marketing. With time creating, viewing and downloading high resolution videos have become a lot easier. And it has been proved that like human users search engines also love videos provided you upload them with relevant keyword or key phrases.

Which one to choose?

And there arises the question, which one to focus – video marketing or article marketing? Well, from experts’ point of view, both are important. Both are capable of boosting your website’s rank on SERPs if targeted properly. Video may have a wider spectrum but articles are still valued as good resource. Google values contextual links as more authentic and natural way to earn backlinks these days. And in addition to article directories, blogging and guest posting on related blogs have opened up a new horizon for article marketing. However, good quality of the text content is a high priority. So, the best possible way is to combine these two strategies – article marketing and video marketing in your web marketing campaign to get the best result.

Building back links or inbound links for your site is one of the most basic and important tasks in SEO. Back links are valuable if and only if you actively pursue them, unless Google is intelligent enough to suspect that those links are generated only to boost the page rank, which can ruin the entire effect of it. Unfortunately, some people still carry this wrong notion that any inbound link is valuable even if the page is devoid of content.

However, beginners can stick to some simple guidelines for SEO link building:

• Avoid those sites that have pages already containing a good number of links. The higher the number of external links in a page the lower the value it passes with those links.
• To build valuable links you need to create a relevant niche first. Try to get into the neighborhood of the leading websites in your industry and get links for your keywords from the sites topping the Google search engine’s list.
• Quality content with relevant information is what your site should contain in order to gain popularity.
• Join Forums and Social Medias, which provide good platforms for increasing contacts. It helps your content get noticed by others and benefits the process of link building in turn.
• Try to get links from the websites that share links with your competitors.
• Be skeptic while reciprocating a link back to the site from which you have received a link. It may negate the value of your page if you link it to a site having a disreputable back-link profile.

Remember link building is not just about getting a link from another website. It is equally important who you link to. Build links to quality sites, maintain transparency and stay out of Google’s suspicion in order to improve your page rank.

The search engine ranking of a website largely depends on the traffic it gets. In this age of Internet Marketing SEO is an important factor. To get more traffic and increase conversion rate good SEO work is needed for any website. Hence there is a good demand for professional SEO instructors on the block. Today you will find several SEO web design services that require trained SEO professionals for providing the best of services to their clients.

What’s the Job

There are mainly two aspects of SEO services – on-page and off-page SEO. On-page SEO includes the following tasks:

• Creating/optimizing Meta Data for targeted keywords
• Creating optimized Image Alt tags
• Generating on-page sitemap
• Preparing Google sitemap
• Creating 404 Error page
• Preparing Robots.txt
• Writing Search engine optimized content

Off-page SEO relates to link building. The more you generate back links from other relevant and authentic websites the more your page counts on Google Search engine. Another way to promote your website through off-page SEO is submitting links to various web directories.

Who Are Eligible

Any one who is genuinely interested in learning the nitty-gritty of Internet Marketing and SEO are welcome to this arena. From professional point of view, web designers and copy writers can enhance their knowledge and expertise with professional SEO training.