Location sharing is the latest trend that caught on with the social networking sites with Twitter and Facebook leading the race. But the question is, how much effective is it going to be?

Location Sharing and Social Media Marketing

Recently Twitter has launched location sharing feature, Twitter Places , which enables users share their physical location in their tweets as soon as they activate this feature. As you turn on this feature your geographic coordinates are shown via Google Map.  While Twitter is all set with this new attribute Facebook has kept location sharing (Facebook Places) limited for iPhone users as of now.  As you check-in to different places on Facebook it gets listed on the News Feed and on your friends’ home pages.

But are users ready to accept this exposure? It is learnt that many Twitter users are against going overtly public with personal informaton sharing. Well, it is still an optional feature. Even though people are apprehensive regarding misuse of location information many are glad to share their whareabouts with frinds and acquintances.

Shifting focus from personal view point if we concentrate on the commercial aspect we’ll see that location sharing can add new dimension to social media marketing. Just as search engine marketiners are turning to geo-targeted or Local SEO with the help of Google Places, social media marketers can make use of this new features on Twitter and Facebook  for their campaigns. It can be a great tool to catch up with the potential local customers in their network. The target customers can easily find them out as they search for tweets from their locality. It will be easier for companies to advertise about their local offices, events and meetings and create their brand awareness locally through social media. Thus location sharing online may drive off-line sale as well.

May be Facebook and Twitter’s location sharing feature is primarily designed for personal user accounts but with these two social networking behemoths competing each other we wouldn’t have to wait too long to see what’s more in store for business entreprenuers.

Article Marketing or Video Marketing?

Article marketing and video marketing are two aspects of online business promotion which are very common and very popular as well. The reason is that both are free and both are capable of pulling in visitors if properly targeted with related keywords. However, video marketing is relatively newer to article marketing, which is there from the very beginning of online business and web promotion.

Article marketing – an overused strategy?

Initially article marketing was doing well. Many search engine marketers have made money by creating one article, stuffed with keywords and links back to main site’s landing pages and submitting it to several article directories. But increasing competition, innovation of automated article writing software and spreading of viral articles degraded the quality of content inevitably. Moreover, Google got busy in improving its search algorithms almost everyday. So, the things got tougher and an alternative was required to stay ahead in the competition.

Video Marketing as an effective alternative

With the growing popularity of social media as internet marketing platform video marketing came as an alternative. Multimedia attracts people more than a plain article. A video with sound and moving images can instantly impact viewers mind. There is no denying that video has a larger target market. So, interesting videos were created and distributed across various social networking sites and video sharing platforms for branding and marketing. With time creating, viewing and downloading high resolution videos have become a lot easier. And it has been proved that like human users search engines also love videos provided you upload them with relevant keyword or key phrases.

Which one to choose?

And there arises the question, which one to focus – video marketing or article marketing? Well, from experts’ point of view, both are important. Both are capable of boosting your website’s rank on SERPs if targeted properly. Video may have a wider spectrum but articles are still valued as good resource. Google values contextual links as more authentic and natural way to earn backlinks these days. And in addition to article directories, blogging and guest posting on related blogs have opened up a new horizon for article marketing. However, good quality of the text content is a high priority. So, the best possible way is to combine these two strategies – article marketing and video marketing in your web marketing campaign to get the best result.

SEO is nothing but a marketing tool. A super-talented marketing expert cannot promote a product or service if he does not understand how the product works and what are the special features it has. And to market the product creatively, the marketer should have a solid knowledge about the product.

When you do SEO, you have to understand your client’s website. Few basic things you have to do before starting SEO for a client:

• Understand their target audience and country
• Understand their objectives – traffic, conversion or clicks on ads
• Understand the business – special features, how are they different
• Study the market; watch the competitors and their online behavior
• Start keyword research – consider client’s input and use your own knowledge to decide on the keywords
• Think of article topics that can create a buzz for the client
• Think of niche-specific online platforms where you can promote your client
• Find out web spaces where you can place banner ads to have a strong online presence
• Decide which social media channels can be good for the client
• Find target audience on Social Media and reach to them

With no understanding on how your client does business, you can do a lot of article submission and directory submissions, but you cannot think out of the box. To stand above the average you have to go that extra mile, do your own homework and prepare yourself to take up the project. And while preparing the marketing plan, apply your understanding in it. Unless you know the terminologies and industry-specific terms, you cannot write an acceptable Meta tag even!

And when it comes to Social Media Marketing or community building, this domain knowledge becomes more important. Without a fair understanding about the market, the product and the service, you cannot engage the customers in a conversation.

Stand out of the crowd, study your client’s business properly, know about the product, do some basic research and then start working on it.

The term Internet Marketing covers a lot of activities. The definition of internet marketing is simple: marketing products or services over the internet is called internet marketing. Simply put, anything done to promote a product or service on the internet can be called internet marketing.

The activities done to market a product or a service over the internet can be called the Elements of Internet Marketing. Here is the list:

• Email Marketing
• Banner Ad
• Search Engine Optimization
• Pay Per Click
• Affiliate Marketing
• Social Media Marketing

All these methods of internet marketing can be effective and can fetch satisfactory return. However, Search Engine Optimization seems to be the most popular and influential way of promoting a website on the internet.

Millions of people use search engines every day. If your website gets a higher rank in the search engines, chances are high that it will be visible to millions of people who are looking for similar product, service or information you provide.

SEO service providers can actually help website owners rank high in the search engines by addressing the technical problems of the website so that search engines can easily crawl the website. At the same time, they ensure that the website conform to the guidelines specified by the search engines. That is what we call Ethical SEO!

It may take some time for a newly launched website to get visibility in the search engines; but old domains can get satisfactory result within one or two months. See how a lot of business owners have been benefited by applying ethical SEO techniques on their websites.

If you want to increase your online profit, get your website reviewed by the experts.

The search engine ranking of a website largely depends on the traffic it gets. In this age of Internet Marketing SEO is an important factor. To get more traffic and increase conversion rate good SEO work is needed for any website. Hence there is a good demand for professional SEO instructors on the block. Today you will find several SEO web design services that require trained SEO professionals for providing the best of services to their clients.

What’s the Job

There are mainly two aspects of SEO services – on-page and off-page SEO. On-page SEO includes the following tasks:

• Creating/optimizing Meta Data for targeted keywords
• Creating optimized Image Alt tags
• Generating on-page sitemap
• Preparing Google sitemap
• Creating 404 Error page
• Preparing Robots.txt
• Writing Search engine optimized content

Off-page SEO relates to link building. The more you generate back links from other relevant and authentic websites the more your page counts on Google Search engine. Another way to promote your website through off-page SEO is submitting links to various web directories.

Who Are Eligible

Any one who is genuinely interested in learning the nitty-gritty of Internet Marketing and SEO are welcome to this arena. From professional point of view, web designers and copy writers can enhance their knowledge and expertise with professional SEO training.