Social Media Marketing Gets a New High with Location Sharing Features
Location sharing is the latest trend that caught on with the social networking sites with Twitter and Facebook leading the race. But the question is, how much effective is it going to be?
Recently Twitter has launched location sharing feature, Twitter Places , which enables users share their physical location in their tweets as soon as they activate this feature. As you turn on this feature your geographic coordinates are shown via Google Map. While Twitter is all set with this new attribute Facebook has kept location sharing (Facebook Places) limited for iPhone users as of now. As you check-in to different places on Facebook it gets listed on the News Feed and on your friends’ home pages.
But are users ready to accept this exposure? It is learnt that many Twitter users are against going overtly public with personal informaton sharing. Well, it is still an optional feature. Even though people are apprehensive regarding misuse of location information many are glad to share their whareabouts with frinds and acquintances.
Shifting focus from personal view point if we concentrate on the commercial aspect we’ll see that location sharing can add new dimension to social media marketing. Just as search engine marketiners are turning to geo-targeted or Local SEO with the help of Google Places, social media marketers can make use of this new features on Twitter and Facebook for their campaigns. It can be a great tool to catch up with the potential local customers in their network. The target customers can easily find them out as they search for tweets from their locality. It will be easier for companies to advertise about their local offices, events and meetings and create their brand awareness locally through social media. Thus location sharing online may drive off-line sale as well.
May be Facebook and Twitter’s location sharing feature is primarily designed for personal user accounts but with these two social networking behemoths competing each other we wouldn’t have to wait too long to see what’s more in store for business entreprenuers.