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Why Testimonials section is Important?

February 1st, 2010

Why everybody runs after SEO? The objective is to make some business online by converting visitors into customers. Hence, Conversion is as important as SEO.

That said, you cannot ignore Testimonials; once your website secures a position in the first page of the search engines and starts getting traffic, you should concentrate on conversion.

And Testimonial plays an important role here. Testimonials written by clients help your prospects to evaluate your service or product. A properly managed testimonial section has the ability to positively influence your website visitors.

Websites are sort of self-proclaimed platform – your visitors have to believe whatever you write about your product or service. But, testimonials are written by your clients; it helps people judge you neutrally.

Let’s consider this website; Softz Solutions is an India based SEO Company that provides an array of SEO and Online Marketing Services. It’s obvious that we will rank our service above the others in the market! So, how can our potential customers evaluate our service? Testimonials!

Click on the ‘Reviews’ on the top of this page and you will be taken to the Testimonials section that displays the feedback written by our clients. There is also a link to our Elance profile page that shows how our clients have graded our service. The Elance profile page is handled by Elance – no one can manipulate the rating there. And it becomes easy for you to understand the quality of our SEO Services.

Hence, to make your business website or eCommerce portal trustworthy and to increase the conversion rate, add a Testimonials section and link it from prominent locations of your website. Turn your visitors into clients in minutes!

Last 5 posts by Sandip Kar

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