Web content writing is an art if you can understand the core of it. It must be articulate and engaging compelling the reader to take an action. A good content writer keeps two things in mind – the purpose and the keywords. However, the purpose of the website you are writing for must be very clear in the mind so that you can distinguish your target audience properly in order to be effective.

Google has taken another significant step to protect internet users from cybercriminals. Once again Google has proved its supremacy over the internet with its new ‘hacker alert’ for searchers. From now on, Google search result pages will show notifications about a website if Google finds anything suspicious about it.

Social networking has become indispensable today. Reports reveal that 96% of Gen Y population is on social media. What makes people so much addicted to social media is an important issue that can even cause endless debate and discussion.

Project Titan is perhaps Facebook’s answer to Google. Google-Facebook rivalry is nothing new to internet users. Recently the search engine behemoth denied Facebook the access to Gmail. The news report read “Google has effectively blocked Facebook from accessing the Gmail Contacts API “. And now the social networking leader is about to present its own mailing website ‘http://mail.facebook.com’

With more than 500 million users spending “over 700 billion minutes per month” in various activities such as sharing, messaging, online games and others online business entrepreneurs just cannot afford to ignore the power of Facebook anymore. As social media craze taking over the virtual world internet marketers got busy in utilizing the opportunity of online marketing and promotion via social media networks.

Writing compelling content is the mantra of SEO copywriting. It takes a lot to write content that appeal to both human visitors as well as search engine bots. For the copywriting part, you can improve your vocabulary and make sure your grammar is correct. And a good share of reading can help you enhance your writing style as well. But what’s the point if no one reads your stuff?

So far Google has monopolized the search market and SEOs rarely thought about Bing while optimizing a website. But, after Bing and Yahoo merger the picture might change. The Microsoft search engine is going to take over nearly 30% share of the entire internet search market (considering the Yahoo search). So, SEO professionals are in a hurry to freshen up their knowledge about Bing’s algorithm and ranking factors, which are sometimes very different than that of Google.

With Google recently launching its own URL shortening website URL shortening has made it into the trending topic of discussion among SEO professionals. Today there are several URL shortening websites with bit.ly and tinyur being the most popular ones.

Twitter, fast emerging as one of the most popular social networking platforms, has become the point of interest of many. Everyone on Twitter wants to take advantage of that. Well, acquiring huge followers and getting re-tweeted is not that easy as is using the Twitter. The secrets of effective tweets are as follows:

Local SEO is becoming important for small businesses with increasing need to be easily found by local customers. And with renewed features and Google Maps, Google Places has made local SEO much easier for local vendors.