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Google Analytics Comes Loaded with New Features

October 15th, 2009

Google Analytics

With Google Analytics coming loaded with a bunch of more advanced features it is thought that Google Page Rank Checker will lose its importance to Internet marketers. More powerful, flexible and intelligent, the new Google Analytics enterprise-class makes internet marketing more enjoyable. How? Here is an excerpt.

Google Analytics now lets you set two new Goal types – Time on Site and Pages per Visit. This feature, according to Google, will help you measure “user engagement and branding success on your site”.

Today when mobile phone meets the web with the implement of modern technology, Google had to think about increasing number of mobile users accessing Internet via mobile phones. This is the reason why Google Analytics has introduced Expanded Mobile Reporting. Now capable of tracking traffic to your mobile website Google Analytics can also track visits to your regular website from any high-end web-enabled phones.

One prominent data analysis feature of new Google Analytics is Advanced Table Filtering, which makes sorting and filtering of data easier and more accurate.

Use of multiple Custom Variables adds more flexibility to Google Analytics. It gives Internet marketers the power to personalize Google Analytics for tracking their website visitors.

Sharing Segments and Custom Report Templates has gone one step further. Now you can share them with the profiles of your choice.

And finally, what makes Google Analytics more Intelligent than ever before is Custom Alerts. Google Analytics is now powered with an Intelligence Engine based on more efficient algorithms to automatically track and notify unusual changes in the data pattern of the website to its owner. However, users can set the alert attributes manually as well.

Last 5 posts by Sandip Kar

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