SEO is nothing but a marketing tool. A super-talented marketing expert cannot promote a product or service if he does not understand how the product works and what are the special features it has. And to market the product creatively, the marketer should have a solid knowledge about the product. When you do SEO, you have to understand your client’s website. Few basic things you have to do before starting SEO for a client:

Search Engine Optimization used to be considered as the process of making a website visible in the organic web search. But can you ignore Image Search, Video Search, Blog Search any more?

SEO 2.0 covers them all. Businesses that are looking for web presence should not miss the other verticals of web search. Image optimization, video optimization, blog post optimization and organic search engine optimization – the combined effect of all can only help to achieve a strong online presence.

What is content optimization? Optimize for whom? Is it different from on-page optimization? How to optimize content? Well, let me answer one by one.

What is content optimization?

Content optimization is the process of presenting the content of a website in such a way so that it becomes useful and attractive for the users and easy to crawl for the search engines. And here comes the next question – optimize for whom?

Search Engine Optimization is a process of promoting your website on the web by making it more user-friendly and search engine friendly. To be honest, users are more important than the search engines; however, you cannot ignore the search engines as well. Hence, do not try to fool the search engines OR apply any technique [...]

In 2010 you just cannot ignore the power of internet. Whether you are a business owner in USA, UK or in India – you must have a website to establish your web presence. If you are still not convinced, just click on the link to check internet usage statistics of the world. Remember the computer [...]

The term Internet Marketing covers a lot of activities. The definition of internet marketing is simple: marketing products or services over the internet is called internet marketing. Simply put, anything done to promote a product or service on the internet can be called internet marketing. The activities done to market a product or a service [...]

Reporting is an important aspect of all jobs; and it is an integrated part of SEO projects especially when you perform search engine optimization for clients. As a professional SEO specialist you have to remember that not all your clients understand SEO. Regular reporting can actually help you maintain transparency. Basic elements of SEO reports [...]

Have you ever coined a term? Use your imagination and see if you can find out any instance that can be named in a different way. It’s fun! Today, I am going to coin a new term – Passive SEO. Let’s define the phrase. Definition of Passive SEO Passive SEO includes the activities that may [...]