Video optimization, that is optimizing the video content in a way so that it shows on SERPs and is able to drive more targeted traffic to the site – is the emerging trend in online marketing. Why Video for online marketing? The reason is… “Videos have a 41% higher click through rate than their plain text versions in universal search results“

So far Google has monopolized the search market and SEOs rarely thought about Bing while optimizing a website. But, after Bing and Yahoo merger the picture might change. The Microsoft search engine is going to take over nearly 30% share of the entire internet search market (considering the Yahoo search). So, SEO professionals are in a hurry to freshen up their knowledge about Bing’s algorithm and ranking factors, which are sometimes very different than that of Google.

Local SEO is becoming important for small businesses with increasing need to be easily found by local customers. And with renewed features and Google Maps, Google Places has made local SEO much easier for local vendors.

Bing-Yahoo merger, what was a rumor last year in 2009, is now a reality. As per the ‘Yahoo! and Microsoft Search Alliance’ the deal encompasses “search (web, image and video), search advertising and contextual advertising”. Microsoft Bing will provide web search, video and image results to Yahoo while Yahoo will “continue to enhance the search results page”. And it is Microsoft Bing’s adCenter that is to be used for PPC advertising.

Location sharing is the latest trend that caught on with the social networking sites with Twitter and Facebook leading the race. But the question is, how much effective it is going to be?

Article marketing and video marketing are two aspects of online business promotion which are very common and very popular as well. The reason is that both are free and both are capable of pulling in visitors if properly targeted with related keywords.

There is no denying that social media sites today, have huge impact on common man’s life. More and more people are signing up to an increasing number of social media sites to create a worldwide network of friends.

Though not very new, page segmentation analysis for search engines has come into focus in the recent past. Page segmentation implies how search engine divides a web page into separate blocks to analyze each segment independently. It helps search engines to sort out the main sections of the page and focus on it while weed out the accessories like navigational elements, header, footer, etc. However, introduction of HTML 5 has brought this issue on the surface once again.

SEO is nothing but a marketing tool. A super-talented marketing expert cannot promote a product or service if he does not understand how the product works and what are the special features it has. And to market the product creatively, the marketer should have a solid knowledge about the product. When you do SEO, you have to understand your client’s website. Few basic things you have to do before starting SEO for a client:

Search Engine Optimization used to be considered as the process of making a website visible in the organic web search. But can you ignore Image Search, Video Search, Blog Search any more?

SEO 2.0 covers them all. Businesses that are looking for web presence should not miss the other verticals of web search. Image optimization, video optimization, blog post optimization and organic search engine optimization – the combined effect of all can only help to achieve a strong online presence.