Blogroll link concept speaks the same:

Take Blogroll links for example. If you notice, even a couple of years back, webmasters were looked hungry for collecting blogroll links for their client’s website. For them, getting a blogroll link from good, relevant blog meant- a potential vote which carried outstanding value from ranking point of view. In fact, many a times, advertisers used to buy such blogroll links from the market by paying hefty sum.

However, scenario has changed today. You won’t find SEO professionals scratching head to collect such links.   A very few people take genuine interest on exchanging blogroll links. It is more of old habit today which is going to be obsolete soon.

Important questions for webmasters:

Did you ever guess the reason of this decline? What made Blogroll links less popular among web crowds? What this change refers to?  Is this shift justified?

Why are Blogroll links becoming extinct?

There could be one potential reason of it, I guess.  Blogroll links (also called site wide links) are shown in the inner pages of a blog other than home page. It means you are getting same link from same domain but from different pages. Since a blog gets updated every day, it seems you are getting only one link from “N” number of sub pages.

Now Google does not give any extra credit to such link. Since it is from the same domain only, links from inner pages do not pass any link juice.  Even, when you count backlinks for your client site, these multiplied links get automatically added.  This creates an illusion for real backlink figure.

Thus, blogroll links do not serve any added benefits to backlink profile as it was thought earlier.

So, what is on the move these days? Is there any replacement of Blogroll links?

Yes, there are. It is Home Page Only visible link which looks pretty similar to Blogroll only, but is different in terms of page placement.

The idea is simple. Home Page only links are refined version of blogroll text or image links. Here inner pages are excluded from the links, so you see them only on the home page.  Thus, there is no chance of having duplication during backlink count. Even to Google, this home page only link carries enough value.

Home page image or text links can also be used as advertisements.

How are home page only links created?

This is a pure technical matter.  Web designers having good knowledge in WordPress PHP and coding can only do it.

If you want to know more about this, write to us. We will cite you real examples of Home page link placement in our networked blogs.

Posted by – Sanat Singha

Building back links or inbound links for your site is one of the most basic and important tasks in SEO. Back links are valuable if and only if you actively pursue them, unless Google is intelligent enough to suspect that those links are generated only to boost the page rank, which can ruin the entire effect of it. Unfortunately, some people still carry this wrong notion that any inbound link is valuable even if the page is devoid of content.

However, beginners can stick to some simple guidelines for SEO link building:

• Avoid those sites that have pages already containing a good number of links. The higher the number of external links in a page the lower the value it passes with those links.
• To build valuable links you need to create a relevant niche first. Try to get into the neighborhood of the leading websites in your industry and get links for your keywords from the sites topping the Google search engine’s list.
• Quality content with relevant information is what your site should contain in order to gain popularity.
• Join Forums and Social Medias, which provide good platforms for increasing contacts. It helps your content get noticed by others and benefits the process of link building in turn.
• Try to get links from the websites that share links with your competitors.
• Be skeptic while reciprocating a link back to the site from which you have received a link. It may negate the value of your page if you link it to a site having a disreputable back-link profile.

Remember link building is not just about getting a link from another website. It is equally important who you link to. Build links to quality sites, maintain transparency and stay out of Google’s suspicion in order to improve your page rank.