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Social Media Marketing Gets a New High with Location Sharing Features

August 24th, 2010

Location sharing is the latest trend that caught on with the social networking sites with Twitter and Facebook leading the race. But the question is, how much effective it is going to be?

Article Marketing or Video Marketing?

August 9th, 2010

Article marketing and video marketing are two aspects of online business promotion which are very common and very popular as well. The reason is that both are free and both are capable of pulling in visitors if properly targeted with related keywords.

Recognizing the Power of Social Media Marketing: The Sooner the Better

August 2nd, 2010

There is no denying that social media sites today, have huge impact on common man’s life. More and more people are signing up to an increasing number of social media sites to create a worldwide network of friends.

HTML 5 in the Light of SEO Page Segmentation

July 27th, 2010

Though not very new, page segmentation analysis for search engines has come into focus in the recent past. Page segmentation implies how search engine divides a web page into separate blocks to analyze each segment independently. It helps search engines to sort out the main sections of the page and focus on it while weed out the accessories like navigational elements, header, footer, etc. However, introduction of HTML 5 has brought this issue on the surface once again.

Domain Knowledge and SEO

May 11th, 2010

SEO is nothing but a marketing tool. A super-talented marketing expert cannot promote a product or service if he does not understand how the product works and what are the special features it has. And to market the product creatively, the marketer should have a solid knowledge about the product. When you do SEO, you have to understand your client’s website. Few basic things you have to do before starting SEO for a client:

SEO – The New Verticals

May 5th, 2010

Search Engine Optimization used to be considered as the process of making a website visible in the organic web search. But can you ignore Image Search, Video Search, Blog Search any more?

SEO 2.0 covers them all. Businesses that are looking for web presence should not miss the other verticals of web search. Image optimization, video optimization, blog post optimization and organic search engine optimization – the combined effect of all can only help to achieve a strong online presence.

Content Optimization – A brief discussion

March 23rd, 2010

What is content optimization? Optimize for whom? Is it different from on-page optimization? How to optimize content? Well, let me answer one by one.

What is content optimization?

Content optimization is the process of presenting the content of a website in such a way so that it becomes useful and attractive for the users and easy to crawl for the search engines. And here comes the next question – optimize for whom?

Wear the White Hat

March 15th, 2010

Search Engine Optimization is a process of promoting your website on the web by making it more user-friendly and search engine friendly. To be honest, users are more important than the search engines; however, you cannot ignore the search engines as well. Hence, do not try to fool the search engines OR apply any technique [...]

Why Web Marketing?

March 10th, 2010

In 2010 you just cannot ignore the power of internet. Whether you are a business owner in USA, UK or in India – you must have a website to establish your web presence. If you are still not convinced, just click on the link to check internet usage statistics of the world. Remember the computer [...]

SEO – An Essential Element of Internet Marketing

February 8th, 2010

The term Internet Marketing covers a lot of activities. The definition of internet marketing is simple: marketing products or services over the internet is called internet marketing. Simply put, anything done to promote a product or service on the internet can be called internet marketing. The activities done to market a product or a service [...]