In real means, blogs have redefined the way we used to see SEO and social media even a couple of years back.  Since WordPress came into existence the concept of blogging has popularised more. Today you can expect even a novice to start his or her own blog. And, why not? The practice of blogging [...]

Launch of the redesigned website of Softz Solutions attempts to boost our primary objective – optimum customer satisfaction! To experience the added features, easier navigation and enhanced interactivity of the new site, visit us at http://www.softzsolutions.com/ How does the new site differ from the earlier one? Here are a few points of distinction you are [...]

Blogging is the latest trend in online marketing industry. From small business owners to celebrities, from professionals to amateurs everyone is having a blog knowingly or unknowingly of how much powerful blogging can be. However, we can cite 7 solid reasons why blogging should be taken more seriously and be included in your routine.

This article is a prelude to my previous post: Are you a Good Seo Client Some SEO campaigns do not perform to the fullest potential. There can be many factors behind this which are beyond the scope of this article. Rather I want to point out one factor that contributes to underperformance of an SEO [...]

Many a times an SEO campaign performs poorly not due to any fault on the part of the SEO. An SEO campaign can suffer if the client is not a good SEO client. A good SEO client possesses certain traits/qualities which result in maximum ROI from the SEO campaign. As an SEO client you should [...]

If you have been doing SEO for some time you must have noticed that search is getting more local with each passing day. If your online business has a ‘local market’ you must rank for local search terms. There are many ways to optimize a site to rank well in local search results (local SERP) [...]

Image Optimisation can bring substantial increase in traffic to your site.  Here is a checklist to determine if your images are all well optimized. Are you using Keyword(s) in image ALT attribute Are you using Keyword(s) in image Title attribute Are you using Keyword(s) in image Caption Are you using Keyword(s) in text block close [...]

Today is Earth Day. Frankly speaking I was unaware of the event until I noticed the customized Yahoo! logo last night. Google is well-known for changing its logo on special occasions. Yahoo! and AOL are also going with the trends these days. I gave two widely circulated newspapers a glance today during breakfast; did not [...]