Today I noticed an interesting thing.

I was searching for some linkbaiting tips and found this article “13 linkbaiting tips that may sell”. I knew it was written for article syndication.

I searched the title in Google.com as “13 linkbaiting tips that may sell” to find out how many sites syndicated that article. (There was nothing great in these articles being syndicated all over the web.)

But the interesting thing is that, Google showed the original site (outgoing links in that article were pointing to Vertical-Leap.co.uk) in the result page though that sentence (13 linkbaiting tips that may sell) was not there in that site’s home page.

That article used the following anchor texts:

SEO company, SEO content writing, search engine marketing

Among these three key phrase only ‘SEO company’ was pointing to the home page (others were pointing to the internal pages of that website).

I looked for the cached page of that site and found an interesting note by Google: “These terms only appear in links pointing to this page: 13 linkbaiting tips that may sell” (highlighted in the image).

[Click to enlarge]

In fact the site is getting some rank for the keyword “linkbaiting tips” (within inverted comma) too.

So what is the big deal? I got some questions for webmasters:

• What about the duplicate content issue?
• While link building, we emphasize on the anchor text number of outgoing links, relevancy of other links etc. Now, should we also start considering the title of the page from where we are getting links! (‘13 linkbaiting tips that may sell’ is the title of most of the pages.)
• Should webmasters stop article promotion or should they start it with more energy?

Any idea?