Bing-Yahoo Merger: More Time for SEO Strategic Thinking?
Bing-Yahoo merger, what was a rumor last year in 2009, is now a reality. As per the ‘Yahoo! and Microsoft Search Alliance’ the deal encompasses “search (web, image and video), search advertising and contextual advertising”. Microsoft Bing will provide web search, video and image results to Yahoo while Yahoo will “continue to enhance the search results page”. And it is Microsoft Bing’s adCenter that is to be used for PPC advertising.
Bing-Yahoo Merger: More Time for SEO Strategic Thinking?
Search engine optimizers and marketers have long started speculating on the outcome of the merger. Let’s take a look how SEO and SEM will be affected with this merger.
More time for strategic planning…
Well, you don’t have to spend time for the big three – Google, Yahoo and Bing. Rather you’ll have only two major search engines to focus from now on. The time saved can be utilized for studying the Microsoft-Bing platform and interface, installing Bing Webmaster Tool, which was so far a bit neglected, and developing effective strategy for adCenter.
A little bit of adjustment…
Those who are currently running their advertising campaigns on Yahoo Search Marketing platform will have their accounts automatically transferred to adCenter with slight adjustments in functionalities.
Lot of expectations…
As the experts say, SEO professionals have a lot of expectations from Bing. If Microsoft can improve the user interface and adCenter Desktop Tool for Bing the alliance might prove to be a profitable one, both for the companies and for the webmasters.
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