Websites are for your visitors; it is always recommended to write content for the visitors, and not for the search engines. It is true that you have to keep few parameters in mind while writing web page content; otherwise, search engines will not be able to send traffic to your website. But that should not be your sole objective.

It is the reader who goes through the website content and then buys the product or service you are selling. So write for them, address their requirements and make the content presentable and informative so that they find it appealing and helpful.

It has been more than 7 days since Google confirmed the influence of site speed in web search ranking. Site speed is a signal that Big G is considering with many others and it may not be a strong ranking factor as of now. But the ball has started rolling – if the webmasters do not review site speed now and take suitable steps to make them load faster, it may be too late!
Here are some free tools (suggested by Google) that can be used to test and improve site speed: