Softz Solutions - Digital Marketing Agency India

India: +91 98300 15441 USA : +1 800 483 0697

Google Focuses on User Experience

Mar312010

Continuous effort to offer better user experience is what makes Google different from others. And that is the reason, Google is putting so much stress on website loading time. How much time your website takes to load is a factor Google is likely to consider to rank your website!
Just think: a user runs a Google search, Google displays the results, and then when the user clicks on a link, it takes several minutes to load the page! Why should Google list such a web page that annoys its user? Logical!

read more »

You cannot ignore Social Media any more

Mar312010

Are you one of those who believe that Social Media cannot return satisfactory profit and that investing in Social Media is a total waste of money? Then this post is for you!

You simply cannot ignore social media anymore; if you do then you are going to lose something for sure. Google has integrated real time search with its web search. Logged in users can see relevant updates from their social networks.

read more »

Content Optimization – A brief discussion

Mar232010

What is content optimization? Optimize for whom? Is it different from on-page optimization? How to optimize content? Well, let me answer one by one.

What is content optimization?

Content optimization is the process of presenting the content of a website in such a way so that it becomes useful and attractive for the users and easy to crawl for the search engines. And here comes the next question – optimize for whom?

read more »

Wear the White Hat

Mar152010

Search Engine Optimization is a process of promoting your website on the web by making it more user-friendly and search engine friendly. To be honest, users are more important than the search engines; however, you cannot ignore the search engines as well. Hence, do not try to fool the search engines OR apply any technique to exploit the search engine algorithm. At the same time do not try to deceive [...]

read more »

Why Web Marketing?

Mar102010

In 2010 you just cannot ignore the power of internet. Whether you are a business owner in USA, UK or in India – you must have a website to establish your web presence. If you are still not convinced, just click on the link to check internet usage statistics of the world. Remember the computer savvy generation of India is no more in school. Internet penetration is likely to increase [...]

read more »