The term Internet Marketing covers a lot of activities. The definition of internet marketing is simple: marketing products or services over the internet is called internet marketing. Simply put, anything done to promote a product or service on the internet can be called internet marketing. The activities done to market a product or a service over the internet can be called the Elements of Internet Marketing. Here is the list: [...]

Reporting is an important aspect of all jobs; and it is an integrated part of SEO projects especially when you perform search engine optimization for clients. As a professional SEO specialist you have to remember that not all your clients understand SEO. Regular reporting can actually help you maintain transparency. Basic elements of SEO reports are the details of the links acquired and the entire list of jobs that you [...]

Have you ever coined a term? Use your imagination and see if you can find out any instance that can be named in a different way. It’s fun! Today, I am going to coin a new term – Passive SEO. Let’s define the phrase. Definition of Passive SEO Passive SEO includes the activities that may not have direct impact on website ranking, but are integral part of SEO, Conversion and [...]

Why everybody runs after SEO? The objective is to make some business online by converting visitors into customers. Hence, Conversion is as important as SEO. That said, you cannot ignore Testimonials; once your website secures a position in the first page of the search engines and starts getting traffic, you should concentrate on conversion. And Testimonial plays an important role here. Testimonials written by clients help your prospects to evaluate [...]