As you know, the first impression is the last impression; a landing page of a website plays a vital role in sales conversion. It is the very first page visited by a user or a web crawler as soon as it accesses the website’s URL. Skimming through the landing page a reader must understand who you are and what you are trying to sell. And this is equally appropriate for [...]

Many people have this wrong notion that once you put up a search engine optimized website you are done with the SEO part of your internet marketing. Actually SEO is a dynamic process and Google is constantly changing its search rank algorithm. Hence, once implemented, SEO needs to be maintained thereafter for better conversion rate. There are more than 200 ranking factors that the Google search engine algorithm takes into [...]

LSI or the Latent Semantic Indexing technique is a more human way rather than a mechanical one to optimize web content for Google search engine rank. Unlike the conventional SEO technique, LSI, alternatively termed as LSA (Latent Semantic Analysis), takes mathematical approach for semantic analysis. With Singular Value Decomposition (SVD) method to recognize the correlation between the expressions in a collection of text, LSI can spot and associate the semantically [...]