Google has always been trying to make our life easier. Till date there is no exception to it. Whether it is instant and latest search results, custom look and feel of Gmail or social media engagement by G+ – you will never repent on Google’s service. It is all for user’s benefits, for you me and everyone on web. Next time when you log on to Google analytics of your [...]

Facebook had to have the popularity it deserves.  There are no ifs and buts in this. For individuals it is personal Facebook profile, and for business undertakings, it is Facebook fan page, that created all these hype. Any business that aims to grow with increasing FB popularity will sure create an edge over others who still avoid its goodness. If you are not pessimistic about power of social media, FB [...]

Significance of social media promotion is beyond any introduction or explanation. It has already earned the name and  fame it deserves. Today you won’t find any advertiser who does not know how to use Facebook, Twitter or Google+ for his business promotion.  It is too simple. You create a fan page; invite friends and followers to join your community; share reviews and make business out of prospects. Even the number [...]

It is over 10 years down the line and we still enjoy being the favourite Digital Marketing partner in India.  Yes, our global clients (past and present), their trust on us and our promised delivery to them – made that all possible. The journey never kept quiet: Though started as another SEO service provider long back in 2002, we never stopped learning new ways to grow. It is a quest [...]

In real means, blogs have redefined the way we used to see SEO and social media even a couple of years back.  Since WordPress came into existence the concept of blogging has popularised more. Today you can expect even a novice to start his or her own blog. And, why not? The practice of blogging has got smoother, better and user-friendly. Well that is from a blogger’s point in view. [...]

Video optimization, that is optimizing the video content in a way so that it shows on SERPs and is able to drive more targeted traffic to the site – is the emerging trend in online marketing. Why Video for online marketing? The reason is… “Videos have a 41% higher click through rate than their plain text versions in universal search results“

The influence of social media is growing stronger over online marketing industry because no one can deny the power of recommendation. Small businesses and companies try to create a niche on the seek recommendation from there for promotion and branding. Facebook was reining the social media marketing kingdom so far. But now it seems that its monopoly will be put to an end with Google+, Google’s new social media site [...]

Technology has to upgrade by its nature. And it is only time and need that determines when you need to execute them in your favour.  Search Engine Marketing is of no exception to it.  This web technology has ever kept us busy devising new strategies, every time Big G waved its hand. Blogroll link concept speaks the same: Take Blogroll links for example. If you notice, even a couple of [...]

Launch of the redesigned website of Softz Solutions attempts to boost our primary objective – optimum customer satisfaction! To experience the added features, easier navigation and enhanced interactivity of the new site, visit us at http://www.softzsolutions.com/ How does the new site differ from the earlier one? Here are a few points of distinction you are sure to notice. Enhanced Services for Success Adding new services, and new dimensions to existing [...]

If you remember anything about Infocom 2009-10, probably the countable digits were 1200 IT fraternities, 70 top-notch speakers, 42 sponsors, 150 exhibitors and over 60,000 footfalls. However, it’s a history today. Infocom 2010-11 needed to set a new global benchmark and Softz Solutions again made a wining statement. Countdowns Didn’t Finish Yet: Yes, this time Infocom 2011 was bigger. Bigger than what we thought it to be. Not just because, [...]